Content Strategy Glossary.
Check out Kontent.aiʼs glossary of terms relating to content strategy and content operations. Understand what these important terms mean and how they relate to one another.
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Audience segment
An audience segment represents a group of people who share a common set of attributes.
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Authoring environment
The authoring environment is where content is designed, created, chosen, discussed, and reviewed.
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Content as a Service (CaaS)
Content as a Service or CaaS is an integrated, enterprise-wide approach to content operations and management.
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Content audit
A content audit provides an evaluation of published content according to specific criteria, such as age, topic, usage, etc.
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Content brief
Content briefs provide guidance to content creators.
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Content delivery
Content delivery encompasses activities following when the article is ready for publication until it is ready to be accessed by audiences .
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Content design
Content design is a user-centered, goal-focused approach to the development of content items.
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Content ecosystem
A content ecosystem refers to how the publication of digital content fits into the broader context of an enterprise.
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Content element
A content element is a distinct part or section associated with a content type.
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Content format
A format determines the mode in which content is consumed, and influences the devices and channels where it is available.
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Content hub
A content hub is a fully integrated, central enterprise repository that manages all digital content available for publication.
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Content inventory
A content inventory provides a full listing of published or available-to-be-published/republished content items.
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Content item
A content item is any digital content that is delivered to audiences.
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Content lifecycle
The content lifecycle tracks significant phases in the life of content.
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Content model
A content model provides a blueprint of different content components or parts that can be used in different ways.
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Content operations
Content operations encompass all the tasks associated with executing a content strategy, covering the entire content lifecycle.
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Content prototyping and testing
Testing actual content with users before it is published can determine if it is understood and is helpful.
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Content repository
A content repository is a location where content items are stored. It is typically a content management system (CMS).
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Content repurposing
Existing content elements associated with a specific content type can be repurposed to create new content types that create different deliverables.
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Content reuse
A single piece of content can be reused in many content items. Content reuse improves both efficiency and consistency.
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Content strategy
Content strategy provides decision-making direction for all activities relating to the publication of digital content.
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Content type
A content type is a managed, reusable structure for creating and delivering content relating to a specific purpose.
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Content-first planning and development
A content-first approach involves planning content around what one has to say, instead of how to present it.
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Customer journey
Customer journeys are simple stories about how customers move from their current situation toward a future situation.
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Customization
Customization refers to the transformation of a generic version of content into a more specific version that is tailored to specific readers.
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Delivery channel
The delivery channel refers to the environment where the audience or consumer of the content will discover and access it.
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Editorial calendar (or content calendar)
An editorial calendar is a planning tool that provides a representation of content that is in process and is scheduled.
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Engagement (or content usage and interaction)
Engagement refers of how audiences are using the content. It covers how they perform tasks, and what selections and actions they take.
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Governance
Governance provides standards for the creation and management of content.
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Internationalization
Internationalization of content refers to having a basic version of content that is free of cultural or nation-specific references.
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Localization
Localization refers to the adaptation of content to meet the needs of specific local markets.
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Metadata
Metadata identifies and describes content.
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Multichannel
Multichannel refers to having equivalent, or identical, content available in many different delivery channels.
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Navigation
Navigation provides pathways and choices that allow audiences to move between different content items.
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Omnichannel
Omnichannel refers to “orchestrating” the delivery of specific content to specific channels to respond to the customer journey.
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Optimization
Optimization refers to methods to improve the utilization of published content items.
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Page-based content
Page-based content creation refers the conventional approach to creating and designing content according to the layout of a specific webpage.
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Persona
Personas represent an individual who would be expected to be viewing content that’s been published.
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Personalization
Personalization is the customization of content items to match the specific needs of individuals.
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Style guide
A style guide covers text and imagery. It includes preferred spelling, grammar, and punctuation conventions to follow.
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Taxonomy
Taxonomies are a listing of terms used to represent meaningful categories, such as product categories, audience segments, or marketing initiatives.
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UX writing (or UX content)
UX writing refers to text copy used in the user interface.
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Voice and tone
Voice and tone refers to brand voice and message tone.
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