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Job Opening | Marketing Data Analyst/Specialist
Job openingRevenue OperationsBrno

Marketing Data Analyst/Specialist.

We are looking for a new colleague with a strong B2B and possibly SaaS background and a passion for continuously identifying marketing opportunities for growth, improvement, and innovation.

What will you do?

  • Track and analyze customer journey data - in other words how people progress from anonymized visitors through named prospects to valuable customers. This journey consists of many touch points and conversions worth deep analysis. There are tons of data requiring further categorization conversion rate analyses across the customer journey and within a marketing/sales funnel in order to identify low and high-performing marketing activities and their influence.
  • Create a tracking plan design and implementation using Google Tag Manager and Google Analytics (v4), and other tools.
  • Be involved and cooperate in setting up various marketing and other tools and their integration - with analytical data in mind.
  • Be responsible for data migration and transformation for own reports over a SQL-based data warehouse; report design using Metabase and MS PowerBI.
  • Closely cooperate with marketing leadership on metrics for yearly and quarterly marketing plans.
  • Be responsible for multi-touch marketing campaign attribution per selected micro-conversions.

Who will you work with?

  • This role is part of the Data Team within the Revenue Operations department to secure aligned cooperation with other data and technology roles. However, the ultimate stakeholder is the Marketing department, more specifically the Demand Generation team.
  • Working on customer journey improvements requires close cooperation with other teams, especially with Sales and Customer Success.

What technologies do we use (and you will too)?

  • Google Analytics, Google Ads, Social platforms, Salesforce, Pardot, Intercom, Clearbit, Zapier
  • SQL Server, dbt, Fivetran, Azure

Interesting projects you will participate in:

  • Analyzing our customers’ journey focused on our ideal customers’ characteristics and attributes to help marketers improve their targeting and messaging.

Is this you?

  • You have 3+ years of experience in analytics-focused roles; ideally with practical experience as a Marketing Data Analyst (or similar).
  • You have experience working with large data sets and data warehousing, and proficiency in SQL.
  • You have experience in web-tracking using JavaScript with the combination of Google Tag Manager
  • You can balance a fast-paced working environment with the need for precision and apply a high degree of pragmatism to solve data challenges and get fast results if needed.
  • You have strong verbal and written communication skills with the ability to work cross-functionally across internal stakeholders. You are able to provide insight to the team based on the data in “plain language”.
ClockType of employment: Full-time
ClockStart Date:Immediately
ClockLanguage: English B2

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Perks & Benefits

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Work-life balance

Balancing your professional and personal life can be tricky. We want to help you strike the right balance between both of them without having to compromise either one. That’s why we offer flexible working hours, working from home (or anywhere else), and a five-week holiday so that you can get in touch with your inner social butterfly. We also extend paternity leave for fathers and give loyal employees a month-long sabbatical to unplug and recharge.

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Health is a priority

We take the health and happiness of our employees seriously. We provide a meal allowance so you can eat healthy at home or take advantage of healthy snacks at the office. We also offer massages to help your body (and mind) relax when you need to recharge your batteries. Or you can take part in sports events with your coworkers—whether that means playing football, badminton, or squash. And if you get sick? No worries! We provide unlimited sick days, so you can take care of yourself when you need it.

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We learn every day

We believe that a growth mindset is the real key to success. That’s why we dedicate 20% of our working time to education and innovations so that each employee can thrive in their career—from attending conferences and running internal workshops to borrowing books from our company library and gaining professional certifications. The icing on the cake? We also have a native English teacher who helps us improve our language skills.