Effective AI Agent prompting

30 minutes

Manager / Content creator

Repetitive content tasks can take hours to complete manually. With effective prompts, the AI Agent handles them in minutes. Master the six principles for AI prompting and turn the Kontent.ai AI Agent into your most reliable content management assistant.

Before you start: AI Agent availability

The AI Agent is available in Innovation Lab. If you don’t see it there, reach out to Support to gain access.

When to use AI Agent

• 6 minutes

Managing content at scale means repetitive tasks pile up, whether it’s auditing hundreds of items or translating content into another language. The AI Agent can help you accomplish these tasks through natural language. Learn which scenarios are perfect for the AI Agent and which tasks you’re better off handling manually, so you can make confident decisions about when to use this powerful tool.

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Write clear prompts with action, content scope, and intent

• 8 minutes

Every effective prompt needs three essentials: what you want done, which content to work with, and whether you want suggestions or direct action. Master these essentials and you'll get better results from the AI Agent while avoiding common mistakes that lead to vague or incorrect responses.

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Improve AI Agent results with success criteria and examples

• 5 minutes

The three essentials get the AI Agent working, but they don’t guarantee quality. Generating content or making decisions about style and format requires defining what “good” looks like. Learn how to set clear success criteria and provide examples that guide the AI Agent toward the results you need.

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The “show me first” pattern for high-risk operations

• 7 minutes

Bulk operations save time but carry risk. Update 100 items incorrectly, and you’ve created, at minimum, 100 problems. The “show me first” pattern gives you control: verify what will be affected before making changes. Learn when to use this safety layer and how to integrate the AI Agent work into your existing review workflows.

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Build multi-step scenarios with AI Agent

• 4 minutes

Real content management challenges rarely fit into single prompts. You might need to audit content, clean up issues, translate approved changes, then publish across multiple languages. Learn how to break complex tasks into effective prompt sequences and match the right principles to each step.

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Test

Locked

Ready to test your AI Agent prompting skills? These questions will help you confirm you can identify good AI use cases and apply the right principles for each situation.

This test contains 5 questions. You need to answer at least 4 correctly to pass. If you don’t pass on your first try, you can retake the test after 5 minutes. There’s no certificate, but passing the test completes this learning path.