A match made in efficiency: Kontent.ai features users love and why

Are you smitten with your CMS? In the spirit of the season, we’re celebrating some of the things that make Kontent.ai so sweet. From Mission Control to AI accelerators and more, check out why users are swiping right.

Monica Raszyk

Published on Feb 10, 2025

No mixed signals, no ghosting, just a reliable platform that’s always there when you need it. Sounds dreamy. So what should you expect from your CMS this Valentine’s day and every day? 

Our customers often say they choose and stay with Kontent.ai because of the following:

  • They get total control and governance over content with capabilities like content collections, access roles and permissions, customizable workflows, Mission Control, and more
  • They benefit from operational efficiency with an authoring experience packed with collaboration features like version control and content locking, comments and suggestions, auto-save, live preview and visual editing, and more
  • They have the flexibility to structure content into reusable chunks and deploy it in different contexts, on multiple channels, and across different devices without unnecessary duplication

Holistically, Kontent.ai helps organizations get the most out of content, their most important asset. In today’s blog, we're going further into the details: what are some mighty singular features that make our CMS the one worth committing to? Twelve users shared their take on what they particularly appreciate—the loved features that save time, drive efficiency, and make working in a CMS that much more pleasant. 

Heart eyes on Mission Control

Mission Control is the home base of the Kontent.ai platform, where users drop in every time they sign in. Here, content creators and managers can get insight into everything that’s happening with their teams and content. With all eyes on operations, it’s easier to spot and fix bottlenecks, making content production even more efficient.

Mission Control: The go-to content operations dashboard

Let’s see what users have to say about it:

  • “Leveraging Mission Control in Kontent.ai has provided better control over what is published to our website from our content repository. The use of content status and the editorial calendar has especially helped us gain better visibility on the localized content published by our global and local editors. Additionally, using the versioning feature [in the authoring experience] has been a life-saver for us because its greatly helped us track and compare versions of a content item, which allows us to quickly check changes in our content items.”
    Gianfranco Bianco, Product Owner - Web Content, Sandvik Coromant Italy 
  • “With Mission Control, we are able to easily scan tasks and the status of items assigned, track content pace, and see a quick project overview. As a manager, this helps me plan projects accordingly!”
    Caitlin Meyer, Director of Content, Thomas

A bouquet of AI accelerators

AI in Kontent.ai acts as a powerful strength multiplier for creators and managers, bringing greater control and efficiency to every aspect of content management. There’s a little something for everyone, all designed to alleviate the strain of everyday operational tasks. Which AI accelerators do users just click with?

Describe with AI and Translate with AI: a perfect couple!
  • “Our content editors particularly like the Describe with AI feature. They use it with every image they upload as a starting point. This is really a quality of life improvement for content editors.“
    Owen McCabe, Junior Product Owner, Newcastle Strategic Solutions
  • “The AI assistant tool can be helpful for people with writer’s block, as it can provide outlines and headings. Then, the user can fill in the gaps with their own knowledge.“
    Abul Hussain, Head of Digital Marketing, Scope UK
  • “At SIAG, we love the Translate with AI feature. As we live in a multilingual region where all content needs to be translated into multiple languages, this feature has been eagerly awaited and offers great added value for our editors.“
    Stefan Zuegg, Senior Web Developer, Südtiroler Informatik AG
  • “What I do really like, and it saves me time, is the Translate with AI feature. Previous to using it, I would have another tab open on another monitor with DeepL and I would do copy and paste. So this feature is probably my favorite one so far because of the time-saving. Plus, it’s pretty accurate because it’s on the DeepL engine.“
    David Oswald, Website Manager, Raymarine
Hear more from David Oswlad at Raymarine

The schedule to my unpublish

Ensuring content stays current is crucial for maintaining a trustworthy online presence, but manually monitoring what to remove, and when, can be tedious. For many organizations, particularly in highly regulated industries, automating content expiration is a must. In Kontent.ai, there are a number of capabilities in the platform that make it easier to review and expire content. One user referenced the ability to schedule the publish and unpublish dates of content as a feature they’re pretty fond of.

Make content expiration an automated process
  • “The ability to schedule content to be unpublished at a specific date and time is important from a time management perspective. We have conference information that needs to be unpublished at certain out of office hours, and the fact that we can schedule this (un)publishing to happen automatically makes our operation process a lot easier.“
    Abul Kasim, Technical Lead, Dubai Real Estate Centre LLC

Content models built to last

If content were chocolate, the content model would be the heart-shaped box holding all the truffles, pralines, and caramels in their crinkly little wrappers. A content model provides clear parameters and structure for organizing, managing, and reusing content efficiently, ensuring consistency and scalability. A well-defined content model is the foundation of any successful project, unique to your content strategy, content goals, and team needs. 

Check out the features customers love when creating and maintaining theirs.

  • “Adjustments to the content model are easy and quick to implement. The collaboration with frontend developers is perfect because they can quickly adopt changes from the model.“
    Christian Simons, Expert webapplicaties, Zuyderland
  • “My favorite feature is probably the simple and fast content management in Kontent.ai and the creation of content models. It’s just fast and foolproof.“
    Milan Havelka, Web Manager, J&T Services (J&T Banka)
Content modeling inspiration and customer examples

See how content models can support reusable content and how content reuse helps highly regulated organizations in the real world in our white paper, Understanding content reuse for healthcare.

A platform that’s yours truly

Along with the need for smooth content creation, a few users also shared what helps make the end result picture perfect. Let’s check out more about assets and formats. 

The image transformation API is a real-time image manipulation and optimization feature of the Delivery API that speeds up image delivery. Because the Delivery API caches the results of image transformations, you can retrieve the transformed images even faster the next time you need them.

  • “The image transformation API helps our technical teams speed up the whole process of manually resizing images and assets. It’s a huge time saver. This feature allows us to programmatically resize images to the desired size, which has helped us take control of the image formatting process. Previously, we would receive images from various sources with varying sizes and resolutions, which were not suitable for web use. The image transformation API has allowed us to standardize image sizes and resolutions to fit our content requirements.“
    Robert Burr, Web Development Manager, Baptist Health Care

With Kontent.ai, customers have the freedom and flexibility to bring their content into any context, channel, system, or device of choice. It’s the nature of content delivery with a headless CMS. Check out how The JG Travel Group works with one of their necessary formats: print. 

  • “We have been able to synchronize content to a myriad of uses, including print materials and regional press selections. We can keep these materials in what amounts to real time and the function [of our exports] has significantly reduced the amount of time it take for us to produce our print and advertising materials. We are now looking into how we can use [these exports] with our suppliers to ensure accuracy of information.“
    Andrew Bate, Studio Manager, Just Got! Holidays, The JG Travel Group

Read more from Andrew Bate about The JG Travel Group’s successful project.

Human support is the sweetest thing

In complement with the platform’s rich feature set, the human element also makes a difference to our customers’ successful projects. They often share just how much our support team helps them out, and fast. 

Our support team’s recent satisfaction numbers confirm it: an outstanding 98.1% customer satisfaction rate and a rapid median response time of just 1 minute and 36 seconds. The typical Customer Satisfaction (CSAT) score usually ranges between 75% and 85%, making our results truly heart-warming. 

Consistently rated for Best Support on G2

Here’s what one user had to say:

  • “We’re really impressed with the response time of the support team of Kontent.ai. It almost feels as if they’ve implemented an AI bot to reply to all our questions, since we’re being answered so quickly. Though in fact, it is actual human beings running the chat.“
    Luuk Wagenaar, Product Owner, UMC Utrecht

Happily ever after with your CMS

Just like a great relationship, the best CMS is one you can count on with features that keep content organized, up to date, and effortlessly manageable. Ready to have more content success? Get inspired by more customer stories or schedule a demo with our experts. 

Because when it comes to your CMS, you deserve a perfect match. 

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