Blog author

Lucie Simonova

I’m a Creative Writer at Kontent.ai. In other words, I draft and craft stories that people enjoy reading.

My top picks

Two young marketers researching content
  • Content operations
Why content research should drive your content strategy

Before you start working on your content piece, do you spend a little time researching? If not, maybe it’s time to learn why prioritizing content research is such a good idea.

Zaneta Styblova

Mar 18, 2024

My recommended reading

Content personalization is a great overview of personalization tactics and insights from leaders. Making the customer experience personalized can boost your revenue if done right. Check out the whitepaper to learn more.

Team discussing how to build a scalable healthcare content strategy
  • For business
How to build a scalable healthcare content strategy

Keeping content accurate and consistent might get harder as healthcare organizations grow. What are the top building blocks of a scalable healthcare content strategy and how to build one that’s bound to succeed? Let’s find out.

Lucie Simonova

Mar 20, 2025

Content creators using AI tools
  • For business
Which AI tools do most professionals use in 2025?

Based on a survey of 610 content professionals from around the world, this blog explores the top AI tools they use, their benefits, and what they think of them.

Lucie Simonova

Mar 11, 2025

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