Content strategists juggle countless tasks to ensure content aligns with brand voice and audience. Manual planning and adjustments are tedious and time-consuming. Is Agentic CMS the answer to their call for greater efficiency?
Written by Zbysek Nemec
In my last article, we championed Agentic CMS as the next big step in the CMS market, showcasing at a high level the transformative possibilities of AI for content-driven organizations.
I’d like to dive deeper into why I believe this is a fundamental shift in how we perceive working with content today. Here, I’ll focus on the new possibilities for one of the most central roles in the content ecosystem: the content strategist.
The work of a content strategist is never done.
Whether a dedicated role or part of a broader function, the content strategist must align content with business goals and audience needs, shaping a clear, intentional narrative across every channel and touchpoint.
They define how a brand shows up: what it says, how it says it, and why it matters. Every piece of content is crafted with purpose to build trust and meaning.
From planning to publishing, measurement, and optimization, the content strategist owns the full content loop, ensuring everything reflects the brand’s voice and vision. No small task, right?
So, how can Agentic CMS make this demanding job easier—and maybe even more enjoyable?
In part 1 of our Agentic CMS series, we shared that Agentic CMS brings a paradigm shift in traditional operations. Instead of merely augmenting or automating tasks, which still require heavy user involvement and knowledge, it promotes independence and partnership.
Let’s check out what this could mean for you, the content strategist.
Imagine this: in place of another drawn-out meeting, you quickly validate your next content idea with an AI agent ahead of time. It instantly maps out the structure, breaks the topic into blog posts, social content, or webinars—consulting your past projects to stay on-brand and on-strategy.
From there, the agent drafts the initial content, assigns tasks to your team, and schedules everything on your editorial calendar, avoiding conflicts and keeping the publishing rhythm steady.
It’s like having an operations partner who thinks in content. Is this even possible?
Yes, with all the information in your CMS and an agent empowered by knowledge, Agentic CMS can do all of that.
Now let’s focus on a creative project that has its exciting highs and tedious lows: a rebrand. A rebranding project does involve a lot of fun and creative moments, but the work that goes into actually pulling it off comes down to the little details. Tons and tons of little details.
As your team gears up to update every single instance of a logo or company name across every blog post, a longing thought creeps in: there has to be a better way.
I’ve been through a couple of rebrands, and it’s true: adjusting the content is always the biggest burden. With thousands of content pieces to tweak (refreshing visuals, changing the old brand name, using the new tone of voice, handling URLs and redirects, archiving obsolete content), a rebrand becomes a multi-month project at best.
There is a better way. Imagine you can define a report or widget that shows you, in real time, the content pieces you need to adjust, categorizing them based on their importance for current and past narrative arcs. The agent can spot the content that needs quick, simple tweaks and handles those automatically. And anything that requires your input? The agent flags it, offers clear suggestions, and leaves the final call to you.
Rather than stalling your team for months, the rebrand could be completed in days.
These were just a couple of examples of how AI can overhaul your workflow—transforming tasks from serial to parallel. All while maintaining consistency and drastically reducing the need for manual work.
This shift empowers every member of your team. With project context at their fingertips, they’re ready to tackle anything on demand. No longer task-doers, they become individuals with expansive capacity and nearly limitless resources.
See what we mean below, using the meticulous task of a content audit as an example.
Agentic CMS isn’t just a tool; it’s a breakthrough for content strategists (and truly the entire content management landscape). Here are a few gains we’re especially excited about:
Agentic CMS is on its way to supercharge your content ops. We can’t wait to help you harness its power to be among the very first to experience its impact.
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