Content managers, strategists, copywriters, and content creators have a lot on their plate. Expectations for the amount and quality of content created and published are higher than ever, and it’s on them to deliver. 

At Kontent.ai, we’ve always been dedicated to providing a platform that streamlines every step of the content production process. And this year, we’ve rolled out a batch of new AI accelerators designed to help teams achieve their goals more quickly and efficiently than ever. 

Today, we’ll go through how teams can use Kontent.ai to make sure content is on brand, accessible, easily searchable, and ready to share with a global audience. 

Ready to take a closer look? Let’s dive in. 

Let Kontent.ai help keep content on brand and accessible 

Starting with a familiar scenario: content libraries get bigger and bigger, and the number of contributors to a project grow alongside it. It becomes more and more challenging to keep everything organized, on-brand, and consistent with the desired tone and style. 

To deal with this, employees need to set aside time and capacity to review and approve content. While effective, this approach can slow things down and create bottlenecks when teams need to wait on people with full calendars. 

Two new Kontent.ai updates help solve this challenge: 

• Automatic image captions: Describing what’s in an image helps readers understand the content more clearly, and it significantly improves accessibility. Now, users can add AI-generated image descriptions with a single click, which are automatically translated into other languages as needed.  

• Match voice and tone: Ensuring content matches a specific brand voice and tone is critical for consistency. In Kontent.ai, users can now automatically adjust the style of a piece of content to match a sample reference item, no external review required. Simply highlight some text and click on “Match voice and tone”.

These updates work together to help content teams increase the consistency and quality of their output, while also boosting their overall content velocity by increasing the pace with which content can be produced. 

 Use smarter search to find the right content, fast 

Another key part of the content process is enriching what’s been created, both new and existing content. This involves adding relevant images, assets, and links to related content, which brings more context and value for readers. 

However, finding the right content and images to use isn’t always easy, especially in large content libraries. Unless an editor has an encyclopedic knowledge of all the organization’s content, it can take significant time and effort to surface the perfect asset. 

Kontent.ai’s latest updates make this process much faster and more efficient: 

• Smart image search: Users can now search for images using natural language descriptions, rather than having to remember file names or other metadata. This feature works for both new and existing images, making it easy to find the perfect visual asset. 

• AI-suggested related content: When adding related content items, users can click "Suggest with AI" to surface thematically similar pieces, saving time and ensuring the most relevant links are included. Now it’s easier to add links to related content, or choose an appropriate CTA section for a landing page.

These accelerators give content teams more time to focus on creating high-quality work, while also making their existing content libraries more discoverable and valuable. 

 Reach a global audience in their language 

To reach a global audience, delivering content in multiple languages is critical. But translation can be one of the most time-consuming steps in the content lifecycle. 

Kontent.ai has always focused on streamlining the localization process, with capabilities like managing multiple language variants, connecting to various translation platforms, and offering flexible permissions for different locales. 

• See how Kramp manages 20+ language variants in Kontent.ai 

Now, Kontent.ai makes the translation process even faster with AI-assisted translations. Editors can quickly generate first-pass translations of entire content items with just a few clicks. Even automatically generated image captions can be instantly translated within the platform. 

These AI-powered translations can act as a complement to skilled translation teams, and provide a massive boost to the speed and efficiency of the localization workflow. 

A clear path towards increased content velocity 

The content demands on organizations today are high. But the solutions available for managing content keep improving. With these latest updates from Kontent.ai, organizations can accelerate their content velocity, taking advantage of automation to increase the pace of their content output. 

Every update mentioned today is available to all Kontent.ai projects through our Innovation Lab. Enable the accelerators that are most interesting for your project and get started today.