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Building trust in AI: Kontent.ai commits to EU AI Pact principles

Kontent.ai has officially joined the EU AI Pact, a European Commission initiative to promote trustworthy and safe AI. Read on to learn what this means for content creators, managers, and others.

Written by Petr Prochazka

A woman sitting at a desk writing on a notebook

We’re excited to share that Kontent.ai has officially joined the EU AI Pact, a voluntary initiative launched by the European Commission to promote trustworthy and safe AI development across Europe.

This move reflects our ongoing commitment to responsible AI, ethical governance, and transparent innovation—values that guide how we integrate AI into our products and services.

What is the EU AI Pact?

The EU AI Pact is part of the broader EU Artificial Intelligence Act, the world’s first comprehensive legal framework for AI. While the Act will be fully enforceable in 2026, the Pact encourages companies to prepare early by adopting voluntary pledges that align with its principles.

The Pact is built on two pillars:

  • Pillar I: Creating a collaborative community to share best practices and insights.
  • Pillar II: Voluntary company pledges to implement measures like: 
    • AI governance strategies
    • Mapping high-risk AI systems
    • Promoting AI literacy and awareness

By joining, we commit to these core actions and demonstrate leadership in shaping a future where AI is safe, transparent, and human-centric. 

Why this matters for content creators, managers, and marketers

AI is transforming how we create, manage, and deliver content. But with great power comes great responsibility. Joining the EU AI Pact means:

  • Greater trust in AI-powered features: You can be confident that our tools prioritize fairness, transparency, and privacy.
  • Early compliance with upcoming regulations: We’re preparing now so you don’t face surprises later.
  • Commitment to ethical innovation: Our AI roadmap focuses on human oversight, risk mitigation, and clear labeling of AI-generated content, all of which are critical for maintaining authenticity in digital experiences. 

Real-world impact

Companies that embrace responsible AI practices often see higher customer trust and adoption rates. For example, organizations that prioritize transparency in AI have reported stronger engagement and brand loyalty. By joining the Pact, we’re aligning with these best practices and setting a benchmark for ethical AI in content management. 

Our broader commitment

This step builds on our previous pledge to the Cloud Security Alliance’s AI Trustworthy Pledge, reinforcing our dedication to:

  • Safe and compliant AI systems
  • Transparency in AI operations
  • Ethical accountability
  • Privacy-first design

Looking ahead

Responsible AI is the foundation of innovation. As we continue to integrate AI into Kontent.ai, our focus will remain on:

  • Governance and accountability
  • Explainability and fairness
  • User-centric design

Joining the EU AI Pact is one more way we’re ensuring that AI serves people first, empowering creators, marketers, and businesses to thrive in a trustworthy digital ecosystem.

Learn more about the EU AI Pact and see the full list of signatories here.

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