Kontent.ai

heycar

Optimizing content operations with Kontent.ai

Discover how heycar streamlined their content operations with Kontent.ai, and learn about their transition from rigid workflows to a flexible headless CMS that enables faster updates, consistent branding, and seamless content distribution across multiple channels and markets.

Challenges

  • Managing content across multiple markets was time-consuming and inefficient
  • The previous CMS required extensive development effort for simple updates
  • Ensuring consistent branding across different platforms was a major challenge

Solutions

  • Kontent.ai’s headless CMS centralized content operations, making it easier to manage updates across multiple markets
  • The intuitive interface reduced dependency on developers for content management
  • Using a single source of truth ensures consistency across all platforms and markets

Results

  • Content updates now take minutes instead of days, significantly reducing inefficiencies in managing content
  • Faster deployment of localized content for multiple markets
  • Enhanced editor experience with consistent and well-structured content

Heycar is a leading online marketplace that simplifies car buying by offering a seamless digital experience for customers. Their platform connects buyers with high-quality used cars from trusted dealers and sellers. As heycar expanded into multiple markets, they needed a scalable solution to manage content efficiently, improve SEO, and ensure seamless localization. Kontent.ai provided them with a flexible, headless CMS that streamlined their content operations, enabling their teams to publish content faster.

In an on-demand episode of In good company, two heycar experts, along with two specialists from Kontent.ai, share practical strategies for scaling content operations, improving SEO, localizing content, and much more.

Meet the experts:

  • Ben Goode, Head of Engineering at heycar
  • Nathan Nelson, Principal Front-End Developer at heycar
  • Jordan Torpy, Product Marketing Manager at Kontent.ai
  • Martina Farkasova, Customer Education Leader at Kontent.ai

Watch the short video below to see how a rich editorial experience allowed car journalists to create high-quality content in one place—without distractions and relying on multiple tools.

Here’s a teaser of what you can expect if you unlock the full episode.

Must know tips for managing content like a pro

This episode is packed with practical tips, real-world insights, and plenty of “aha!” moments for content teams. For example, did you know you can use AI directly in a CMS like Kontent.ai to translate content within seconds—without switching between tools or waiting on external translation services? Here’s how:

Check out this short preview of the episode.

What you’ll learn:

If you access the full episode, you’ll discover valuable insights that can help you transform your content operations, such as:

  • Who you should involve when you’re choosing your next content management system (CMS)
  • How heycar efficiently manages large volumes of content while maintaining consistency and quality across European markets
  • Some of the most effective ways to leverage AI inside a CMS
  • How heycar managed to improve their SEO and page speed

Get started with Kontent.ai today

Discover the efficiency your teams can unlock with an AI-accelerated content management system. With Kontent.ai, create content once, then publish it anywhere—quickly, safely, and flexibly.