Based in Minneapolis, USA, Trusted Choice is a brand that highlights the strengths of independent insurance agents. To better serve their customers, they needed to find a new digital platform that would allow their team to easily maintain content and make it easier to share important information and forms.
With modern customers’ expectations, it’s critical to be able to react to changing preferences quickly. A content management system (CMS) is the part of the tech stack that can have a massive impact on your content velocity. Trusted Choice wanted a content management system that would help them bring content to market faster, while also reducing their expenses. With Kontent.ai, they save both time and money, giving them more opportunities to invest into new projects and communicate more with their clients.
Trusted Choice fell in love with Kontent.aiʼs modular approach to content, which enables them to edit small pieces of content separately, and use and reuse them across channels. Using taxonomies, they are able to group content based on thematic characteristics (e.g. state of origin), and use content type snippets for SEO metadata and insurance codes. Built-in collaborative tools, as well as customizable guidelines for content authors, make Kontent.aiʼs authoring experience a pleasure to use.
The technology stack for trustedchoice.com includes:
Previously, Trusted Choice used Adobe Experience Manager as their content management system. But the expense of that system prevented them for scaling as much as they needed to. Developers also found it challenging to work with the previous technology stack, spending a lot of time on the simplest of features and constant ongoing maintenance to keep the systems running.
After switching to Kontent.ai, the impact is clear: developers work faster, and can make a bigger impact. Since Kontent.ai separates the presentation layer from the actual content, developers and marketers can work independently. And with less time spent on maintenance, developers can focus on work they previously didn’t have the time for.
With Kontent.ai, the development, UX, and content teams can now focus better on their own work, leading to an increased return on their content. “We were able to add features that would take months with Adobe Experience Manager in a couple of weeks with Kontent.ai,” said Adam Weigold, VP Engineering & Chief Architect at Trusted Choice. A win for both technical development and the business.
In comparison to Adobe Experience Manager, the overall process of preparation, development, and content creation was ten times more efficient with Kontent.ai. And the same was true in terms of website upgrades, creating templates, and implementing new features.
Ultimately, these improvements mean that Trusted Choice has an easier time making their site as useful as possible for their customers, making this a win for everyone involved.
Kontent.ai, in comparison with our previous vendor, has allowed us to increase the development speed of new features ten times. This is largely due to the power it provides as a headless CMS allowing our developers to work in the toolsets and frameworks of their choice, and the simplicity of allowing our content team to focus on what they do best, ‘content’.
Adam Weigold
VP Engineering & Chief Architect, Trusted Choice
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