Content brief.

Content briefs provide guidance to content creators.  They can include key messages to convey, questions that need to be answered, and characteristic of the audience that must be considered.  Content briefs should be based on research about customer needs for content, such as what questions they have and how they talk about topics.  Content briefs are especially valuable for content items that have limited structure, such as articles and blog posts, since the messages to convey can be unique to each content item.

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