Customization.

Customization refers to the transformation of a generic version of content that’s intended for anyone into a more specific version that is tailored to a specific group of readers. Content can be customized through the addition, deletion, or substitution of different content elements within a content type. These components may be tagged with taxonomy terms that indicate the specific circumstances when the component would be relevant. Customization is used to make content more “contextually relevant.” Some common use cases for customization include providing examples relating to a specific industry, including instructions specific to a certain product model, or changing shipping or tax information so that relates to a specific locality.