Page-based content creation refers the conventional approach to creating and designing content according to the layout of a specific webpage. For example, many publishers first design wireframes indicating the layout of a website before they develop content for the website. The layout might include cards or tiles to display content. Such layouts only consider a single fixed view of the content, rather than how the content could be used in different situations with different views. The content then must conform to the specific restrictions of such page layouts, and may not be used in other layouts or other delivery channels. Page-based content can’t be reused elsewhere or repurposed.