Voice and tone
Voice and tone refers to brand voice and message tone.
UX writing (or UX content)
UX writing refers to text copy used in the user interface. It is sometimes referred to as microcopy. UX writing must reflect voice and tone guidelines, and the brand style guide. Much of this copy is reusable. The content is very scenario-driven. It should be organized with a taxonomy. UX writing associated with different customer scenarios can be structured as specific content types; for example, messages associated with a product trial.
Related terms
Taxonomy
Taxonomies are a listing of terms used to represent meaningful categories, such as product categories, audience segments, or marketing initiatives.
Style guide
A style guide covers text and imagery. It includes preferred spelling, grammar, and punctuation conventions to follow.
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