First look at a content item

What is a content item?

Content items represent individual pieces of content such as a blog post, product update, or case study. For example, if you have a blog section on your product website, each post would be one content item. Aside from text, content items can contain images, PDFs, or even other content items. You’ll learn about your creative options in the learning paths further down the lane.

Structure of content items

Every content item has a predefined structure. Various content items can have different structures. Depending on your goal with the content you’re about to create, you choose an appropriate template to give the new content item the proper structure. In Kontent.ai, these templates are called content types, and they specify the structure of content items based on the content model your managers have created. For example, a blog post would have an introduction, a main body with some images, related posts, and an author. Authors would be represented by other content items of the Author content type, including a name, the person’s bio, and a photo.

Life of a content item

Every content item has a lifecycle defined by what we call a workflow. Workflows consist of multiple steps, and content items transition from one step to another. Some common workflow steps could be Draft, Review, and Published. Your managers can set up workflows to make them suit your team’s way of working with content – add as many steps as needed, name them, and define who can work with what steps. The only steps always present in every workflow are Scheduled, Published, and Archived.

A peek inside a content item