From traditional to headless CMS

Martina Farkasova, David Klement

5 minutes

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The key differences between headless and traditional CMSs are how you integrate specialized tools, create content, and deliver the content to your customers.

Traditional CMSs and Digital Experience Platforms (DXPs) are usually all-in-one solutions. They ship with tools for content creation, marketing automation, e-commerce, SEO, and so on. But these tools are baked into the CMS. You can’t remove them, replace them, or add new 3rd-party ones. This is called vendor lock-in. Moreover, the baked-in tools may not be the best ones on the market. If you’re an organization that wants to use a best-of-breed tool for each task, headless CMS like Kontent.ai is the way to go. Kontent.ai handles content management, but what happens in your app is up to you. You can integrate tools that best suit your needs. This way, you only pay for what you truly need because you can choose what you integrate. Traditional platforms typically focus on websites. But that’s not the only channel that matters today. Your customers use smartphones, voice assistants, and the range of ways to consume content is getting wider every day. When you switch to Kontent.ai, you get to decide in what form you deliver your content to customers.

Check the statements below and decide if they describe a headless CMS, such as Kontent.ai, or a traditional CMS.

Headless CMS

Traditional CMS

To summarize – when you move to a headless CMS:

Sign in

Break the traditional shackles

Get the best-of-breed solutions

Enjoy the freedom of multichannel

Headless or traditional?

Break the traditional shackles

Enjoy the freedom of multichannel

Headless or traditional?

Content is intended mainly for websites.

The main focus is on the content itself.

Content is easily reusable.

Content is directly connected to its visual aspect, in other words, WYSIWYG.

When working on your content, you manually position images, break the text around them, and so on.

Created content can be published to different channels.

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