Understand omnichannel content strategy
1 hour and 1 minute
ManagerToday's customers expect seamless access to your content, whether they’re at a desk, on the go with a smartphone, or using a voice assistant in their car. Crafting a robust omnichannel content strategy is essential to meet these expectations. Let’s explore how to create a strategy that ensures your content reaches your audience, no matter where they are.
Content strategy in a nutshell
- 8 minutes
Discover what content strategy is and how it helps to make your content operations more efficient and reach the intended audience at the right time.
Content strategy areas
- 7 minutes
Companies realize they should be “doing content strategy” but they don’t know exactly what it means. There are several content strategy areas, so it’s not that obvious.
What is omnichannel and why should you care?
- 4 minutes
You need to reach your customers wherever they are and on whatever device they’re using. That’s hard to do with a website as the only communication channel. Discover how omnichannel publishing can help with that and how it influences your content strategy.
Steps to build your strategy
- 17 minutes
Each content strategy is different. However, there are some common steps to take when creating any content strategy. See the general overview and tailor the steps to your particular needs.
Content operations
- 24 minutes
Content strategy drives content operations. But what are they, content operations? How do enterprises approach content creation? And what do content operations actually consist of?