Content strategy drives content operations. But what are they, content operations? How do enterprises approach content creation? And what do content operations actually consist of?
What are the content operations?
In very short, they are tasks done within the content strategy. Learn more in the video below.
How is the work behind content operations done?
Content creation involves a lot of different people, systems, and assets. This is prone to delays, inefficiencies, and silos and generally causes friction. The more people and roles are involved, the more complicated it can get. What can be done to smooth the process?
Planning and coordination of work
How do you prioritize your work requests and decide what gets done and when?
Handling new projects and their workflows
The typical approach is to work on new projects using a waterfall approach, where each workflow step is followed by the next one. A more advanced approach is to work on different steps concurrently.
Let’s recap
Content operations encompass all the tasks associated with executing a content strategy, covering the entire content lifecycle. They’re often abbreviated to ContentOps.People working on content operations build and support the content creation process. It includes workflows, policies, processes, planning and prioritization, team structure, training of the content team, and team coordination.Over time, content operations are getting more attention because content strategy is often set but not followed. Therefore, the goal of content operations is to make content strategy actionable.
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The video mentions Kristina Halvorson’s quote, who said that “content ops is getting a little bit of buzz in the content strategy community.” You can listen to the whole podcast episode.
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