Content strategy in a nutshell
Discover what content strategy is and how it helps to make your content operations more efficient and reach the intended audience at the right time.
What is content strategy?
A content strategy provides decision-making directives for all activities related to content operations. In today’s fast-paced digital environment, many content teams feel like they have more work than time. That’s where a functional content strategy can be of help. It determines the planning and processes for creating and delivering useful and relevant content that reaches the intended audience at the right time:
- Content goals – it’s essential to know what you want to achieve with your content.
- Ownership and priorities – who decides what to work on and based on what priorities?
- Process – content creation machine needs to run smoothly based on well-defined rules.
Sign in with your Kontent.ai credentials or sign up for free to unlock the full lesson, track your progress, and access exclusive expert insights and tips!