Discover what content strategy is and how it helps to make your content operations more efficient and reach the intended audience at the right time.
What is content strategy?
A content strategy provides decision-making directives for all activities related to content operations. In today’s fast-paced digital environment, many content teams feel like they have more work than time. That’s where a functional content strategy can be of help. It determines the planning and processes for creating and delivering useful and relevant content that reaches the intended audience at the right time:
Content goals – it’s essential to know what you want to achieve with your content.
Ownership and priorities – who decides what to work on and based on what priorities?
Process – content creation machine needs to run smoothly based on well-defined rules.
These aspects of content strategy are mutually interconnected. The process defines, among other things, what tools are used for what tasks, who’s in charge, or how to map priorities to content creation. The priorities are based on content goals, which, in turn, are based on the organization-wide business goals.Have a look at Michael Andrew’s introduction to content strategy below.
When done right, a content strategy results in smooth content operations under a headless CMS.The vital part of creating a successful content strategy is to make it unified across the whole organization. While various departments may have different needs and systems, it’s important to interconnect the systems via integrations and tailor the strategy so it encompasses the entire content ecosystem under one CMS.
Content strategy areas
Companies realize they should be “doing content strategy” but they don’t know exactly what it means. There are several content strategy areas, so it’s not that obvious.