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Digital and content maturity

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  • 50 minutes in total
    Manager
    While enterprises have managed to create great content for a personalized user experience, they often spend a lot of time and money creating the same type of content again and again, duplicating efforts, and repeating their processes. All this is because they lack a mature approach to content management.Find out how to avoid this by learning why maturity is an important topic, how to assess your organization’s maturity, and find ways to improve it.
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    • Transformation to microservices architecture
    • Understand omnichannel content strategy
    • Digital and content maturity
    • Plan localization
    • Structured content explained

    Digital and content maturity: why should you care?

    • 2 minutes
    Open

    What are digital and content maturities?

    • 20 minutes
    Open

    Digital and content maturity: Role, components, and balance

    • 7 minutes
    Open

    Maturity self-assessment

    • 3 minutes
    Open

    Step up your digital and content maturity

    • 17 minutes
    Open
    First, let’s see why it’s important to understand and care about the maturity of your operations.
    Find out what digital and content maturities are and how to evaluate them using maturity dimensions.
    Achieving digital and content maturity needs to be viewed as a project concerning all departments of an organization. It’s everyone’s project and all need to collaborate on it. Otherwise, there will be bottlenecks and imbalances that will hinder the progress of the organization’s teams toward maturing.
    Learn how to self-assess the maturity of your team and organization.
    Improving content or digital maturity is like a game – you solve one level of problems, acquire new experience, and level up to solve the more complicated problems using the new skill set you have. That gives you more experience, you can level up further, get more mature…In this final lesson, you’ll get tips on how to gain that experience to level up your maturity.
    • Why should you care?
    • What are digital and content maturities?
    • Digital and content maturity: Role, components, and balance
    • Maturity self-assessment
    • Step up your digital and content maturity