Overview

What are digital and content maturities?

David Klement, Michael Andrews

20 minutes

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Find out what digital and content maturities are and how to evaluate them using maturity dimensions.

Before diving into the difference between digital and content maturities, let’s find out:

What are the typical issues of less mature teams are.
What prevents such teams from moving forward.
Outline of possible solutions to these issues.

Usually, organizations have two kinds of teams:

content creators who are focused on content operations and produce content;
developers who are focused on developer operations and take care of technical aspects of content production.

Similarly to operations being split into content and developer ones, maturities are split into content and digital ones. You can improve digital maturity by using a single headless content hub like Kontent.ai to solve the silos problem. That also helps content maturity as the content teams can share best practices and workflow, structure the content and reuse it across the organization. Watch the video below to get a clear view of the distinction between digital and content maturity.

Decide whether the statements on the left talk about digital or content maturity.

Digital maturity

Content maturity

Dimensions in digital maturity evaluate how the development teams deliver projects. Content maturity dimensions deal with how focused on customers the company is or whether it produces its content on demand or aligns it with longer-term company goals.Watch the video to learn about digital and content maturity dimensions. These dimensions are scales you can use to evaluate your team or company’s maturity.

Kontent.ai Learn

Common issues of less mature organizations

Play video on https://kontent.ai/plan/digital-and-content-maturity/what-are-digital-and-content-maturities

Content maturity vs. digital maturity

Play video on https://kontent.ai/plan/digital-and-content-maturity/what-are-digital-and-content-maturities

Digital or content maturity?

Dimensions of maturity

Play video on https://kontent.ai/plan/digital-and-content-maturity/what-are-digital-and-content-maturities

Common issues of less mature organizations

Content maturity vs. digital maturity

Digital or content maturity?

Dimensions of maturity

Migrate to a new CMS with thought-out future plans

How you work with technology

Reusing content across teams

How you work with content

Multichannel content delivery

Regular content audits to avoid the publish & forget approach.

Authoring experience

Integration of helpful tools and services

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The difference between content and digital maturities explained

Various dimensions of content and digital maturities

What are digital and content maturities? | Kontent.ai Learn