Find out what digital and content maturities are and how to evaluate them using maturity dimensions.
Common issues of less mature organizations
Before diving into the difference between digital and content maturities, let’s find out:
What are the typical issues of less mature teams are.
What prevents such teams from moving forward.
Outline of possible solutions to these issues.
Content maturity vs. digital maturity
Usually, organizations have two kinds of teams:
content creators who are focused on content operations and produce content;
developers who are focused on developer operations and take care of technical aspects of content production.
Similarly to operations being split into content and developer ones, maturities are split into content and digital ones.You can improve digital maturity by using a single headless content hub like Kontent.ai to solve the silos problem. That also helps content maturity as the content teams can share best practices and workflow, structure the content and reuse it across the organization.Watch the video below to get a clear view of the distinction between digital and content maturity.
Digital or content maturity?
Decide whether the statements on the left talk about digital or content maturity.
Dimensions of maturity
Dimensions in digital maturity evaluate how the development teams deliver projects. Content maturity dimensions deal with how focused on customers the company is or whether it produces its content on demand or aligns it with longer-term company goals.Watch the video to learn about digital and content maturity dimensions. These dimensions are scales you can use to evaluate your team or company’s maturity.
Digital and content maturity: Role, components, and balance
Reusing content across teams
Integration of helpful tools and services
Regular content audits to avoid the publish & forget approach.
How you work with content
Multichannel content delivery
How you work with technology
Migrate to a new CMS with thought-out future plans
Achieving digital and content maturity needs to be viewed as a project concerning all departments of an organization. It’s everyone’s project and all need to collaborate on it. Otherwise, there will be bottlenecks and imbalances that will hinder the progress of the organization’s teams toward maturing.