Digital and content maturity: why should you care?
First, let’s see why it’s important to understand and care about the maturity of your operations.
What can you expect?- What are digital and content maturities, and what’s the difference between them
- What is content modernization, and how it relates to maturity
- Options to self-assess your maturity
- Approaches to making content operations more mature
Issues of low maturity
Before we begin, let’s see why the topic of content and digital maturity is essential for any organization that produces content.In short, organizations with low maturity tend to burn a lot of money on duplicated content, because there’s usually no easy way for their teams to collaborate and share experiences.Here are a bit more elaborated reasons why low maturity is a problem and why the topic is important:
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