First, let’s see why it’s important to understand and care about the maturity of your operations.
Issues of low maturity
Before we begin, let’s see why the topic of content and digital maturity is essential for any organization that produces content.In short, organizations with low maturity tend to burn a lot of money on duplicated content, because there’s usually no easy way for their teams to collaborate and share experiences.Here are a bit more elaborated reasons why low maturity is a problem and why the topic is important:
Do you check some of these boxes? Then go ahead and continue with this e-learning path! It’ll help you understand the topic better and find ways to work towards a brighter future!
What's next?
What are digital and content maturities?
Find out what digital and content maturities are and how to evaluate them using maturity dimensions.
Organizations with low maturity have no clear content strategy. Among other things, it means they lose money as they migrate to a new CMS with no plan for the future. They select a new CMS because it has a bunch of seemingly cool features, but they never really use them afterward.
Low content and digital maturities often mean that the organization publishes a lot of content without vision and never touches it again. The content gets quickly outdated and hurts the company’s brand reputation.
Low-maturity companies usually have many systems that don’t work well together. This creates silos and hinders collaboration. Such companies also don’t speak to customers as one united company.
In less mature companies, it’s common for developers to handle content modeling without consulting content teams. That usually doesn’t end well. The truth is, developers typically don’t use the content model. Content teams do. Check out our introduction to content modeling that explains why consulting content creators is essential when creating a content model.
Many organizations have no transparent company-wide content workflow that’d let teams cooperate. This means that everyone “plays their own game” and teams can’t easily cooperate among themselves.Organizations without a clearly documented strategy and workflow also struggle with lengthy onboarding of new hires. That’s because many processes are defined just as word of mouth.
