Improving content or digital maturity is like a game – you solve one level of problems, acquire new experience, and level up to solve the more complicated problems using the new skill set you have. That gives you more experience, you can level up further, get more mature…In this final lesson, you’ll get tips on how to gain that experience to level up your maturity.
Level up your game
Your role in the maturing process depends on where you are in the organization. If you’re in a team, start piloting a new process in the team. If it works, share your expertise, and it’ll spread throughout the organization.If you’re in a leadership position, go from the top to bottom. Design a new process, document it, train your teams, and teach them why the process is better. If it makes sense to them, they’ll adopt it, and it’ll get standardized and automated.No matter which way you choose, it’s important that everybody in the company uses the same systems. If they don’t, it’s much harder to push the changes that lead to the maturity of your organization.Watch the video below to discover different approaches to improving maturity.
Levels of maturity
As there are dimensions of maturity, there are also levels of maturity. The lowest level means you’re just fixing obvious problems. The higher levels are about creating systematic solutions, automating the solutions, and so on. The highest level is being an innovator and trendsetter in the realm of digital and content operations.Teams in your organization may be on different maturity levels. If that’s your case, try to get your teams to the same level to avoid issues. When some teams are more mature than others, it creates bottlenecks, and the less mature teams pull down the rest of the organization.Watch the video to learn how to level up your teams.
Formulate your content strategy
It’s crucial to have a content strategy defined ideally before you start creating your content. Base your content strategy on the long-term goals of your organization. It’s vital that everyone’s clear on what’s the goal of the content they create.Following a content strategy aligned with your organization’s goals helps you create content that’s in line with what your organization is trying to achieve.It’s also essential to have policies in place that ensure you update existing content and sunset content that’s no longer relevant to your customers.Watch the short presentation about the decision-making process behind creating a content strategy.