Digital and content maturity: Role, components, and balance
David Klement, Michael Andrews
7 minutes
Achieving digital and content maturity needs to be viewed as a project concerning all departments of an organization. It’s everyone’s project and all need to collaborate on it. Otherwise, there will be bottlenecks and imbalances that will hinder the progress of the organization’s teams toward maturing.
Digital and content maturities both consist of multiple components.From the content operations point of view, an organization’s employees need to have a clear overview of who’s doing what. That means there needs to be transparency. It’s also vital that the management is engaged in content operations and considers content important. This leads to a clear connection between the content and broader enterprise goals.Digital maturity depends on planning, automation, and good tools for content analysis. Those are, in turn, needed for mature content operations and an ability to propagate new processes throughout the organization.
