Achieving digital and content maturity needs to be viewed as a project concerning all departments of an organization. It’s everyone’s project and all need to collaborate on it. Otherwise, there will be bottlenecks and imbalances that will hinder the progress of the organization’s teams toward maturing.
Modernization through balance
Digital and content maturities both consist of multiple components.From the content operations point of view, an organization’s employees need to have a clear overview of who’s doing what. That means there needs to be transparency. It’s also vital that the management is engaged in content operations and considers content important. This leads to a clear connection between the content and broader enterprise goals.Digital maturity depends on planning, automation, and good tools for content analysis. Those are, in turn, needed for mature content operations and an ability to propagate new processes throughout the organization.When both areas of maturity aren’t in balance, it creates bottlenecks and slows down the organization’s progress. That’s why it’s essential to evolve evenly on both technological and human levels.
Role of maturity in modernization
Watch the video below to understand how modernization touches all parts of your organization and why the balance between digital and content maturities is important in the process of modernization.
What's next?
Maturity self-assessment
Learn how to self-assess the maturity of your team and organization.
