The why behind localization
David Klement
2 minutes
Languages/Localization
If you want to capture the attention of your global audience, localization is a must. Even if you operate in an industry where you’re pretty sure people know your language. That’s because customers are much more comfortable with brands that take the extra step and speak their native language. The same goes for apps – if an app’s interface is translated, the end-users are much more likely to be happy with the app and keep using it.
