Content reuse

Jake Kula, Tomas Nosek

5 minutes

0% complete

Content reuse is an efficient and sustainable strategy for brands to utilize content across multiple channels and customer scenarios. It’s often mentioned as an advantage of headless CMSs like Kontent.ai. When content is mass-produced, the advantages of content reuse further multiply.Discover when and how to actually reuse content and why it’s better to reuse content rather than repurpose it.

How can I imagine content reuse?

Content reuse is often mentioned as one of the advantages of modular content platforms or headless CMS in general. But what does it actually mean? In the video below, you’ll see a practical example of a banner displayed in certain places that requires content adjustment later. When you can reuse content, it’s a matter of no time.

Focus on reusing content, not repurposing

Reusing and repurposing content are different content strategies.Many organizations focus on repurposing content instead of reusing it, which leads to wasted resources and tons of outdated single-use content.

Repurposing content involves reworking old content for new purposes, but it’s labor-intensive and encourages a focus on single-use, short-term results. This approach assumes that poorly created content can be fixed later. It ignores the root cause of why the original content failed.

On the other hand, reusable content is designed and optimized to be adaptable for different scenarios. With this approach, organizations don’t need to invest time into reworking their content to make it useful long-term.To maximize the benefits of reusable content, it’s crucial to plan for reusing from the start and consider the potential of the content in various contexts and channels.

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