Content reuse is an efficient and sustainable strategy for brands to utilize content across multiple channels and customer scenarios. It’s often mentioned as an advantage of headless CMSs like Kontent.ai. When content is mass-produced, the advantages of content reuse further multiply.In this lesson, you’ll discover when and how to actually reuse content and why it’s better to reuse content rather than repurpose it.
Content reuse is often mentioned as one of the advantages of modular content platforms or headless CMS in general. But what does it actually mean?In the video below, you’ll see a practical example of a banner displayed in certain places that requires content adjustment later. When you can reuse content, it’s a matter of no time.