Structured content

What’s different about headless?

Unlike most CMSs, a headless CMS doesn’t decide how content is displayed. There’s no one way to present the content. How the content is displayed to customers will depend on the destination where it appears. The gist is that you create your content once in Kontent.ai, and it can be used on any channel – multiple websites, apps, kiosks, wherever you want. Because content creators don’t need to think about what the content will look like, they can focus on the message itself.  In a headless CMS, the content is structured semantically according to its meaning and purpose. Content authors create chunks of content that can be assembled and presented together as larger items, like landing pages. The structuring of all the chunks of content is handled by a content model within Kontent.ai, the headless CMS.  To summarize what makes a headless CMS distinctive, these are the main points:

Harness the benefits of structured content

Structuring content gives it greater clarity, precision, and flexibility. It makes the content better – for both content creators and your customers. The main point we’ve already mentioned is that content creators can think about the message they want to convey. They don’t get distracted by aligning images or coloring call-to-actions (CTAs) the right way. Structured content is also easier to maintain. When you reuse content in multiple channels, you still have only one instance of the content piece. No need to copy-paste every update to various systems and places. Create and update once, and distribute anywhere. Since the content is carved up into the smallest meaningful pieces, it’s easier to track its performance, such as conversion, search engine ranking, and so on. This leads to another significant benefit, and that’s personalization. With content structured semantically, you can serve your customers what they came for at the right time, and at the right place (channel).

When content chunks lose their chunkiness and how to avoid it