Build landing pages
Landing pages or home pages are typically made of parts of existing content and show what your website or app is about. In this tutorial, you’ll learn how to approach building a landing page in Kontent.ai and what steps to take so you quickly land up with a successful landing page.
Linking content in a nutshell
With structured content, you have separate content items for product pages, articles, authors, and so on. Your landing page mainly features excerpts from these various pieces of content.
To build a landing page, you need a content type that serves as a blueprint. You use this type to create a landing page content item and link all the desired existing content to the landing page. Then, tie it all together with single-use pieces of content, such as a welcome message or a hero image.
Think through your landing page structure
The first step is to think through the content you want to use on your landing page. The result of this activity should include:- Content types of existing content you want to reuse
- Examples: featured articles, your partners’ logos, and names, products, illustration images
- Types of single-use content you’ll use only on the landing page
- Examples: welcome messages, CTAs, tiles with your portfolio highlights
Create landing page content type
When you’re clear on what content you want and where, it’s time to put your ideas into action. Create a new content type and define its structure according to your content mapping.Define single-use content
When you’re building the content type for a landing page, you may need to create additional content types for structural units like the CTAs or image components. Consider the use cases of your components – you may want to include additional metadata, such as the licensing rights for the images used on your website.Put together the landing page
Congratulations, you have the content model ready! Now, let’s create the landing page:- Create a content item of your landing page content type.
- Write texts to introduce and connect the sections on the landing page.
- Add single-use components like CTAs or images.
- Set the metadata in the components you defined when building the content type.
- Link the existing content to the landing page.
Preview and publish your work
After you’re done filling in the elements of your new landing page, it’s time to preview it. At the top of the content item, you can switch on the preview toggle, which reveals the page preview in your content item. If you don’t see the Preview toggle, contact your developers – they’ll set it up for you.Alternatively, use Web Spotlight to preview your landing page directly in the Kontent.ai platform.When you’re happy with your landing page, publish it and enjoy your day!