Transitioning to a headless CMS doesn’t change what you do but how you do it. The how of content creation is something you can adjust to your liking, thanks to content modeling and other Kontent.ai’s configuration. So, what is it and how does it concern you?
Imagine having some kind of information, idea, or concept. For example, you are selling the best mattress in the world. How would you go about representing this information? How do you sell this product?
The omnichannel dilemma
One of the most typical ways to pass over the idea of a mattress would be via a photo.But you may also use the actual audio. It can be a radio ad, a YouTube video, or even more futuristic – an AI-powered voice assistant.When you model the content, it’s not about creating pages but defining the actual thing you’re describing. Instead of writing a page describing a mattress’s properties, you define the relevant properties, so-called metadata.The beauty of having more carefully crafted metadata is that it can reveal otherwise hidden relationships. Those relationships are not only in-between content but also between content and your customers.
Structure boosts your content
This more structured approach to content, detached from its presentation, unlocks its reusability potential. Your content will be reusable on any channel and in any related piece of content. And it can be delivered with minimal friction anywhere.You no longer need to copy and paste your content to-and-from Microsoft Word documents to get your articles reviewed. This is because everything happens in Kontent.ai – you create your content here, and others review it. No copy-pasting and sending e-mails with attachments.Moreover, when you create in Kontent.ai, you don’t need to spend time figuring out what size an image should be or how your text should flow around it.