Overview
Content modeling checklist

What’s content modeling for content creators?

David Klement, Jake Kula, Boris Pocatko, Tomas Nosek

11 minutes

Content model

0% complete

Transitioning to a headless CMS doesn’t change what you do but how you do it. The how of content creation is something you can adjust to your liking, thanks to content modeling and other Kontent.ai’s configuration. So, what is it and how does it concern you?

Imagine having some kind of information, idea, or concept. For example, you are selling the best mattress in the world. How would you go about representing this information? How do you sell this product?

One of the most typical ways to pass over the idea of a mattress would be via a photo.

But you may also use the actual audio. It can be a radio ad, a YouTube video, or even more futuristic – an AI-powered voice assistant.

When you model the content, it’s not about creating pages but defining the actual thing you’re describing. Instead of writing a page describing a mattress’s properties, you define the relevant properties, so-called metadata.

The beauty of having more carefully crafted metadata is that it can reveal otherwise hidden relationships. Those relationships are not only in-between content but also between content and your customers.

This more structured approach to content, detached from its presentation, unlocks its reusability potential. Your content will be reusable on any channel and in any related piece of content. And it can be delivered with minimal friction anywhere.

You no longer need to copy and paste your content

to-and-from Microsoft Word documents to get your articles reviewed. This is because

everything happens in Kontent.ai

– you create your content here, and others review it. No copy-pasting and sending e-mails with attachments.

Moreover, when you create in Kontent.ai, you don’t need to spend time figuring out what size an image should be or how your text should flow around it.

Content reuse is often mentioned as one of the advantages of modular content platforms or headless CMS in general. But what does it actually mean?In the video below, you’ll see a practical example of a banner displayed in certain places that requires content adjustment later. When you can reuse content, it’s a matter of no time.

Kontent.ai Learn

A simple black-and-white drawing of a mattress.

The omnichannel dilemma

The audiowave vizualization for “Best mattress in the world!“

A photo of a mattress with a petal with illustrative textual properties – an example metadata.

A photo of a mattress with metadata that enables a chatbot to answer a question about a mattress.

Structure boosts your content

Play video on https://kontent.ai/model/creator-s-role-in-content-modeling/what-s-content-modeling-for-creators

How can I imagine content reuse?

Play video on https://kontent.ai/model/creator-s-role-in-content-modeling/what-s-content-modeling-for-creators

The omnichannel dilemma

Structure boosts your content

How can I imagine content reuse?

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What’s content modeling for content creators? | Kontent.ai Learn