Create your first content model
42 minutes
Manager / DeveloperCreating a quality content model is key to a successful content strategy. Yet, knowing all the ins and outs is far from easy. This learning path will take you through the steps of modeling content individually. If you follow this guide, you’ll get a suitable content model for your business or at least a sound basis for one.
Get your core content model
- 8 minutes
Take the first steps by identifying the core of your content model to set the foundation and the heart of your business’s narrative. From there, branch out the core into a network of connections, like a seed grown into a tree. Your content model extends from this core that shapes your content production, representing your business’s goals, values, and offerings.
Reuse and connect content
- 13 minutes
Reuse what’s reusable. You might notice that some content types contain similar or even the same elements. Don’t duplicate, reuse instead. Plus, you can get a glimpse at what relationships your content types have to connect with other content.
Establish hierarchies for navigation
- 4 minutes
Whether your content is displayed to your visitors through a website, mobile app, or a different channel, it often comes with a hierarchical purpose: navigation. To establish the navigation structure, you need to create a relationship between each hierarchy level. Dive in to get the ropes on organizing your content to build optimal navigation for your visitors.
Think about taxonomies
- 5 minutes
In content modeling, there’s more to the picture than just content types – we have taxonomies to consider, too. Taxonomies serve a unique role in the content model, often fitting scenarios better than a content type might. In this lesson, you’ll be able to identify which content types represent lists that you can assign to other content items and grasp their relationships.
Write down the metadata
- 5 minutes
Preparing personalized customer journeys can’t be done randomly. When you visit your favorite smaller shop every morning, the owner or employees there probably know you. The better ones even know your name, maybe allergies, personality, etc. This is how personalized customer journeys are done in smaller, face-to-face shops. But how can you do this in your online business?
Go live with the content model
- 7 minutes
In any establishment, everything evolves. To get to or stay at the top of your business field, you always need to innovate and keep up with the current needs and trends. This is the same for your content model.This lesson shares a few steps to ensure that your content model is still beneficial in the future as you go live and avoid any chances of redoing the whole process again.
Test
Locked
You’ve come this far, and now it’s time to put all the knowledge you’ve learned on this path to the test. Go through the test to see how well you remember the requirements in creating your content model.
This test contains 5 questions. It allows 1 wrong answer to be still considered as passed. If you’re not successful, you can retake the test in 15 minutes. There’s no certificate at the end, but you need to pass the test to complete this learning path.