Creating a quality content model is a key to a successful content strategy yet knowing all the ins and outs is far from easy. This article will take you through the steps of modeling content one by one. If you follow this guide, you'll get a suitable content model for your business or at least a good basis for one.
Primarily, content modeling answers the question, “What relationships does my content have?” However, different companies will have different answers.
Reuse what’s reusable. You might notice that some content types contain similar or even the same elements. Don't duplicate, reuse instead.
Whether your content is displayed to your visitors through a website, mobile app, or a different channel, it typically has some sort of hierarchy the purpose of which is navigation. For example, websites have page trees – there's a home page leading to an article listing, a contact page, etc. The article listing then leads to an article view.This structure is also a relationship that you've added to your diagram in the previous chapter. To build such a structure, you need to create a relationship between each level of your hierarchy.
Until now, only content types have been mentioned. Yet, there are also taxonomies, a different part of the content model that might be sometimes more suitable than a content type. To identify them, look for content types representing lists like categories, tags, segments, or any enumeration values of which you want to assign to other content items. You may also imagine these as a drop-down picker.
Preparing personalized customer journeys can't be done randomly. When you go to your favorite smaller shop on the corner where you go every morning, the owner or employees there most probably know you. The better ones even know your name, maybe even allergies, personality, etc. In smaller, face-to-face shops, this is how personalized customer journeys are done. But how can you do this in your online business?
Whether it’s school classes, work processes, or technological advancement, everything evolves. To get to or stay at the top of your business field, you always need to innovate and keep up with the current needs and trends.The content model is no exception. Because of that, it’s important to take a couple of steps to ensure that the content model is still beneficial in the future and you don't need to redo the whole thing again.
