Master the art of metadata
30 minutes
Manager / Developer
Metadata creates semantic relationships in content. It supports internal and external content discovery and personalized content suggestions, and can improve your customer’s experience with your content.Base your metadata around your company vision, goals, personas, and overall strategy. Explore how to implement personalization and how to decide on what’s the most useful metadata for your content.
What is metadata good for?
- 3 minutes
Discover metadata
- 12 minutes
Personalize metadata and adapt to the channel
- 3 minutes
Supply context
- 2 minutes
Optimize your content for search engines
- 10 minutes