Metadata creates semantic relationships in content. Metadata supports internal and external content discovery, personalized content suggestions, and can help improve your customers' experience with your content.Base your metadata around your company vision, goals, personas, and overall strategy. Explore how to implement personalization comprehensively and how to decide on what's the most useful metadata for your content.
Metadata allows for invisible (semantic) and visible relationships between content. Sometimes, metadata is an afterthought to the actual content, but it's actually really helpful.
Learn how to base your metadata around your company vision, goals, personas, and overall strategy.
If you segment your content consumers into appropriate personas, and create a link between those and your content, it is straightforward to be personal. It also works vice versa, that is to identify the persona based on consumed content.
Every aspect of your content matters when it comes to increasing its visibility on the internet. From the way you create your content to how you design your URLs and metadata.Learn how to optimize your content for search engines while minimizing the burden on content creators.