Master the art of metadata
30 minutes
Manager / DeveloperMetadata creates semantic relationships in content. It supports internal and external content discovery and personalized content suggestions, and can improve your customer’s experience with your content.Base your metadata around your company vision, goals, personas, and overall strategy. Explore how to implement personalization and how to decide on what’s the most useful metadata for your content.
What is metadata good for?
- 3 minutes
Metadata allows for invisible (semantic) and visible relationships between content. Sometimes, metadata is an afterthought to the actual content, but it's actually really helpful.
Discover metadata
- 12 minutes
Learn how to base your metadata around your company vision, goals, personas, and overall strategy.
Personalize metadata and adapt to the channel
- 3 minutes
If you segment your content consumers into appropriate personas, and create a link between those and your content, it is straightforward to be personal. It also works vice versa, that is to identify the persona based on consumed content.
Supply context
- 2 minutes
Even the best system needs supporting metadata to decide which content is fit for publishing in the given context. This metadata is much more difficult to identify as there are no boundaries to which it’s constrained. In this lesson, you'll learn how to choose your context-related metadata.
Optimize your content for search engines
- 10 minutes
Every aspect of your content matters when it comes to increasing its visibility on the internet. From the way you create your content to how you design your URLs and metadata.Learn how to optimize your content for search engines while minimizing the burden on content creators.