What is metadata good for?

Boris Pocatko

3 minutes

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Metadata allows for invisible (semantic) and visible relationships between content. Sometimes, metadata is an afterthought to the actual content, but it's actually really helpful.

Metadata helps you to:

Be personal with your content
Adapt content to a channel
Deliver relevant content in the current context
(Optional) Create browsable categories

Before you start specifying your metadata categories and metadata options, verify that your taxonomies:

Use “clean” language. Avoid acronyms, jargon, or an internal language that needs to be learned.
Offer no more than 12–15 terms at any particular level. Beyond that, a user’s ability to quickly process it for purposes of tagging, search, or navigation plummets.
Have no more than 2–3 levels. Again, the ability to process a more complex taxonomy goes down markedly with every added level.

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How metadata help boost your content

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Tips on taxonomies

How metadata help boost your content

Tips on taxonomies

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