Content is created by authors and the model should allow them to easily craft content from the get-go. Complex and detailed structures may be in the requirements briefs but it might cause more harm than good by implementing everything to the dot.
In a utopistic world, once you implement your content model, that’s it. In reality, it’s almost impossible to get it right the first time. However, you can implement certain techniques to make sure you can adjust your content model to fit your ever-changing needs.
Each channel and platform has its own characteristics. For example, the web uses HTML whereas smart speakers use voice. Similarly, we'd love you to stick with Kontent.ai, but you never know. The holy grail of a future-proof content model is for it to be platform-independent.
You need to make a lot of decisions when creating a content model. These decisions involve content types, their structure, their relationships, how everything fits together, and more. At the same time, all content should be easily reusable, uniform in structure, and extendable. Content chunks can achieve most of these things with ease and remove mental strain.
Tables help people better understand complex information. You can use them to clearly present lists of product features, offices in the area, property listings, and so on. In Kontent.ai, you can model this kind of information using structured content.
Marketing scenarios are often left out of the content modeling phase. However, it's best to think about the marketing features you intend to use during the content modeling phase. Your content model needs to reflect your marketing plans because some marketing scenarios require custom elements, for others you need to design how you will reuse content. That's all much easier and more efficient to set up at the beginning than doing it in a fully running project.
Uncover ways to give your content creators some level of control over the visual aspect of content created in Kontent.ai.