with yourÂ
 across variousÂ
.
Add your and customers’ goals and possible CTAs.
Identify friction points and touchpoints .
Review your analytics data  and list top content items and search terms.
Perform a content audit ROT  (content that is r edundant, o bsolete, and t rivial).
Map content KPIs  to company goals.
Identify the semantics (the meaning and relationships) of your content .
Include all stakeholders  in the content modeling process and ensure their buy-in.
Discover the content modeling toolset .Write down your core content and content types Skip formatting & form  of any kind.
ChangeÂ
Review your analytics data to see what taxonomy
Consider replacing form -related objects with semantic objects and let their display be handled by the presentation or business layers (for example, Page vs. Topic ).Drive front end via taxonomies  not representing the actual layout.Create your sitemap  and navigation
Use element limitations to provide validation rules and minimize room for error for content creators.
Provide guidelines for content types, content groups, and elements, using examples where possible.
Organize the elements in content groups
visual content
 types
 into semantic
 ones.
Reuse what’s reusable with linked items or content type snippets (find structures that are shared across multiple content types).
Connect content types with relationships and add validation rules.
Identify content snippets with the same functionality/same data and merge them.
Create content types for chunks and chunk your content items into reusable pieces  to avoid content duplication .
Don’t nest more than 2–3 levels to eliminate negative impact on usability.
Set up yearly content model audits  and reviews as content models may evolve, as do your and your customers’ goals.
 needs to be applied.
Associate metadata  categories with content types or content attributes.
If more elements have the same metadata, this likely indicates a reuse potential by creating a separate content item or content type snippet.
Remove  not-required metadata  for browsing content.
Optionally, add missing metadata categories at the end of the process.
Specify how CTAs (calls to action) are implemented.
Identify objects that will be displayed as “pages” and specify yourÂ
SEO metadata
 elements for these via snippets.
If required, define the URL implementation.
Determine how translations are implemented.
.
Use as many types as you need, but not more.
Avoid excess granularity.
Ensure your content types are general, not channel-specific.
Use short and accurate names that are human-friendly.
Avoid names that look like code_names.
Avoid prefixing names with repetitive text.
Be consistent in naming your content types.
for a better authoring experience.
Use content groups to restrict access to specific elements for increased content governance.
that are no more than 3 levels deep and have up to 15 terms per level.
Prerequisites for content modeling
Determine the content model Linking the content and form Best practice for individual content types Best practices for individual elements Best practices for taxonomies
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Boris Pocatko, Jan Cerman, Tomas Nosek
4 minutes
