Rich text
When you add content to a rich text element, you might want to format it and add structure. Use the options available in the inline toolbar.
- Take your first creative steps in Kontent.ai. Discover how to create a content item and preview the results of your efforts.
- Spice up your content by adding a proper structure to your content item.
Meet the toolbar
You can easily structure your content using headings, paragraphs, ordered or unordered nested lists, tables, links, images, components, and other items and add formatting such as bold, italics, subscript, superscript, andmonospace.

- Shorten your text
- Provide instructions using custom prompts
- Change the voice and tone
- Generate titles and summaries
Use character counter
If you need to write content of a specific length, there’s a character count located at the bottom of the editor window to help you. The counter can also show the number of words and whether you’re approaching a specified limit. To enable word count, adjust the limitations of the rich text element.
Adding links
Add hyperlinks to your content by selecting a portion of the text in the rich text editor and clickingÂ
- Web URL link – creates a hyperlink to a website (such asÂ
https://example.org). You can insert any type of URL, including absolute and relative addresses, and anchors
. You can also specify a link title and choose whether the link should open in a new browser window.
- Content item link – points to any content item within your project, limited to the currently selected language variant. You can publish content item links along with the content item.
- Asset link – points to any asset within your project and lets visitors view and download the file.
- Email link – creates an email hyperlink (such asÂ
mailto://email@address.com). Clicking on a mailto link opens a new blank email in the visitor's default email client. You can define the recipient and subject of the email.
- Phone link – creates a phone link (such as
tel:+420630123456). Clicking on a tel link opens the visitor's default phone client with the number ready to be called.
Adding images
Make your content more engaging. Add images directly to the rich text by clickingÂ
Adding tables
To add a table, position your cursor in the text and clickÂ
Adding components
Depending on whether you’d like to reuse your content later, you can choose a component (for one-time use) or a content item (reusable). Both can be added directly to a rich text element via the toolbar. ClickÂ
Save space by collapsing components
You can quickly collapse all the components in the rich text by clicking
Adding content items
To create a reusable piece of content, clickÂ
Just like with linked items elements, a tile representing the included content item will appear showing its name, content type, workflow status, and readiness. You can set limitations on the content type of the content items that can be included in the rich text. After adding linked items, you can publish all the linked items along with the original content item to save you the time of publishing each item separately.
You can expand the item you added to see its content. Click

Clear formatting
Clear formatting by selecting a portion of the text in the rich text editor and clicking
Not enough options in the toolbar?
Maybe you’re used to editors where you can set your text color, font face, or image display width. And maybe you’re missing these options in Kontent.ai’s rich text editor. The editors that offer tight control over visuals of content are called WYSIWYG (What You See Is What You Get), and there’s a reason why Kontent.ai doesn’t offer these options out of the box.While this level of control over visual aspects of your content might sound useful, there’s a catch. When you use WYSIWYG editors to style your content, you face the danger of creating visually inconsistent content, violating your organization’s visual style guide, or even breaking your app. Also, reusing content from WYSIWYG editors across multiple channels is usually next to impossible. Why, do you ask? Have a look at our blog post about the pitfalls of WYSIWYG editors
.