Kontent.ai

The content creator’s toolbox 2025

Explore insights from 610 qualified content professionals worldwide on the tools they use and the challenges and trends in their workflows. Learn more about what’s currently happening across the areas of content creation, social media strategy, video production, or AI.

  • 80% of organizations post at least several times a week on social media
  • 75% of professionals consider video creation tools essential or important 
  • 74% of content professionals use AI weekly or more

These are just some of the many trends we uncovered across content planning, creation, management, and other areas of content professionals’ workflows. 

Check out our interactive report for more research-backed insights.

In this report, you will:

  • Explore the most popular tools in 2025 among qualified professionals
  • Learn the latest trends in content creation, design, management, and other areas
  • Get an actionable checklist for content professionals to help streamline workflows

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