Skip to main content

Step-by-step guide to successful content migration

Discover how brands like American Bath Group are migrating thousands of content items to new platforms while reducing downtime, protecting data, and accelerating go-live timelines.

Switching to a new CMS or website often brings unexpected delays, broken links, lost data, and high costs. Whether you’re moving to a headless CMS like Kontent.ai or replatforming altogether, a smooth transition requires strategy, structure, and the right tools.

This guide walks you through every stage of the content migration process—from initial audits to post-migration checks—so you can avoid common pitfalls and ensure business continuity.

What you’ll learn in this guide:

  • What major challenges organizations face during content migration
  • A step-by-step approach to planning and executing your migration
  • Core stages involved in a successful migration to Kontent.ai

You may withdraw your consent at any time and manage your data in Consent Settings. You can read our privacy notice here.

Additional resources

Talk with an expert

Start your journey with Kontent.ai. We’ll show you how to achieve an unparalleled return on your content.