In today’s tech-savvy world, simply having a social media account isn’t enough. Brands need to have a proper social media strategy to stand out amidst the relentless sea of content being shared every second.
Want to step up your social media presence and ensure your brand gets noticed online? Check out these five helpful tips to take your social media game to the next level:
#1 Find the perfect platforms that resonate with your audience
Starting on a positive note: You don’t have to be present on every single social media platform to excel in social media management.
The first question to consider is: Who is my target audience and where do these individuals usually hang out on social media? If you’re a B2B company, LinkedIn will be your main platform. If you’re mainly aiming to reach Gen Z, you need to be on TikTok and Snapchat. Do you think your product is a feast for the eyes? Then Instagram should be your number one choice. It’s the perfect spot for sharing those beautiful photos and videos of your product that will surely grab everyone’s attention.
Look closely at the demographics of your customers—how old are they, what’s their gender, what job do they do? When you understand this, you can pick the best platform for your business, one that will truly serve your needs. Usually, being active on two or three platforms is enough. Put all your energy there, and you’ll start seeing the level of engagement increase once you start.
Moreover, get a feel for where other brands in your industry are hanging out and what their social media strategy looks like. This will help you make an informed decision. It’s not about copying or mimicking. It’s about learning, understanding, and deciding what works best for you.
#2 Be consistent
If your base of followers is not that big, you might feel unmotivated and discouraged to share your content regularly. Especially if you’re just starting out and your follower base isn’t that large, it’s easy to feel disheartened. But here’s the thing: Consistency is key.
When you post regularly and deliver consistent content, you set expectations for your audience. Your followers will know what kind of content they can expect from you—which makes them more likely to follow you. So, even if your social media engagement isn’t that great at the moment, keep doing your thing. Keep sharing, engage with your audience on a daily basis, and, most importantly, be consistent.
But what if you’re stuck in a content rut? Look back at what your audience liked in the past. Maybe a popular blog post or an educational video? Don’t just repost it—recreate it! Give your old content a new touch with some updated data, hottest trends, or recent market insights. This way, you can make your content feel new and exciting, ready to impress your audience once more.
#3 Add visuals to boost engagement
If there’s one way to ensure you shine on social media, it’s definitely this one: Stand out with eye-catching visuals! Photos and videos can skyrocket your engagement by a whopping 94%. So, investing time and creativity into your visual content is really worth it, don’t you think?
The thing is, our brains tend to understand things better through images. In fact, 90% of the information processed by our brains is visual, and we interpret images 600,000 times faster than text. So, how can you make an engaging graphic that will catch your audience’s eye? Here are some tips to consider:
- Incorporate your brand’s color palette
- Include words with your visuals
- Use high-quality photos and videos
- Craft an engaging start to your videos
Tip: Remember, influencers can be a big help in getting your brand out there. Start a partnership with your selected ones, do collaborations, allow them to tag you, and share their content. This is a great way to draw in new followers and potential customers.
#4 Hop on trends
Social media managers know they can’t afford to miss the latest trends that appear on social media. Keep an eye out for changes that affect algorithms, and follow each platform’s posting guidelines. Here are some of the social media trends that you need to keep a close eye on:
- Edutainment content
- Employee advocacy
- Short-form video content
- UGC (user-generated content)
- Livestream engagement
Of course, you don’t need to jump on every single trend. Pick those that match your brand and are important to your field. This way, your content will help you connect with your audience in ways that resonate. It’s about finding the sweet spot where trends meet your brand’s identity, allowing you to captivate your audience while staying true to your unique voice and values.
#5 Provide value
Make your next post something your customers can’t wait for. Remember, people aren’t on social media to read about your brand or your latest deals. They’re looking for something that grabs their attention and makes them pause while scrolling.
Focus on your customers’ pain points and offer a solution. Share useful know-how, helpful tips, and tricks they can really use (and share with others). Promoting your blog posts, educational or fun videos, and whitepapers with your audience stands as a top-notch strategy for retaining and expanding your follower base.
Extra tip: When crafting a new social media post, always keep in mind: Don’t make it about you. Make it about them. Roughly 90% of what you post should aim to help or provide worthwhile information to your audience. Only about 10% of your content should be focused on your brand.
High-quality content is the key
These are just some essential tips for improving your social media game. Remember, your brand doesn’t have to be on every social media platform—you just have to choose the right one(s). Instead of juggling all channels, focus on those where your audience loves to spend their time. Stay consistent with your posts, use attention-grabbing visuals, and keep an eye out for trends like edutainment content or bite-sized videos.
Before hitting that post button, ask yourself: am I talking too much about the brand? If the answer is yes, make sure to give it a little twist to make it valuable for your customers—help them solve their problems and share some useful tricks. That’s the magic recipe for making your brand relatable and building trust with your audience.