How Kontent.ai supports efficient collaboration for healthcare content providers

For healthcare content providers, effective communication is critical. Whether they’re creating patient education materials, distributing research updates, or publishing multilingual content across multiple channels, the stakes are high. The right information can literally save lives.

Teams responsible for content in these organizations face unique challenges: managing time-sensitive updates, handling diverse formats, and ensuring everything is accurate in a complex, highly regulated environment. Getting things right requires a high degree of collaboration. But older, more traditional content management systems often create more obstacles than they solve.

Kontent.ai offers these organizations a content-first approach that is built for handling even the most complex workflows. Collaborative features, a modular approach to content, and highly granular workflows and roles empower teams to work together effectively to deliver high-quality content, faster than ever. Let’s see how Kontent.ai supports healthcare content providers by enhancing collaboration.

Unique complexities of healthcare content workflows

Healthcare content providers face uniquely complex content demands. Content production may require multiple departments working together, with each department having their own priorities and ways of working. Some challenges include:

• Managing time-sensitive materials: Press releases, research updates, and news under embargo require precise publishing times
• Working with diverse formats: The marketing team needs to turn content into PDFs for a conference, the education team needs to use parts of that content for training material, and the oncology team needs to share daily news updates to a research database
• Dealing with frequent changes: New discoveries and research, changing legislation, and evolving regulatory frameworks require constant adjustments and flexible workflows

Traditional content management systems can make these challenges more difficult due to a lack of flexibility, siloed teams, and rigid, manual processes. This can lead to content inaccuracies, delayed publishing, and ineffective teamwork. But a flexible, intuitive platform like Kontent.ai is capable of embracing the complexities these organizations face, streamlining collaboration and increasing efficiency.

A content-first approach to collaboration

Healthcare content providers vary widely in their scope and the audiences they address. Some are more research-focused, others are non-profits that create content for donors and patients alike, while consumer health content providers make content for the general public. 

These different types of organizations have different workflow needs, reporting structures, and publishing requirements. But they all benefit from improved collaboration. That’s where a content-first approach—one that prioritizes content over specific presentation or channel—becomes valuable.  Here are some of the ways Kontent.ai accommodates these organizations with a flexible, content-first platform. 

Granular permissions

Healthcare content organizations manage content across a variety of departments, teams, and regions. Contributors, editors and publishers may need to work across department or team lines to bring content to life. But granting full CMS access to all users introduces security and privacy risks, while also opening a vector for errors and inaccuracies. Roles and permissions in Kontent.ai help solve these challenges.

• Role-based access mirrors organizational hierarchy within the platform
• Permissions can be defined separately for different collections, giving editors full access to, for example, content for a specific department, while enabling review-only access for global content

Flexible workflows

Different types of content require different processes for publishing. A press release goes through a different review process than a blog, and new research requires a different set of eyes than newsletter content. Workflows in Kontent.ai give organizations the flexibility they need to work with all their different types of content in a single platform.

• Different types of content can each have their own approval stages, as simple or as complex as required
• Separate workflows can have different required roles assigned to them, so content is always reviewed by the right people

In-platform, real-time collaboration

Collaboration thrives when teams can work together seamlessly. Kontent.ai supports real-time collaboration with features like task assignments, comments and suggestions, and simultaneous editing. Instead of juggling email threads or external tools, content creators, editors, and stakeholders can manage feedback directly within Kontent.ai.

Smooth multichannel publishing

Manually managing publishing can slow down content teams, especially when dealing with recurring tasks like removing expired content. Kontent.ai allows teams to schedule the publishing and unpublishing of content in advance, ensuring content goes live (or is taken offline) at the right time and on all the right channels. This eases the burden of collaborating on publishing times.

Automated AI content reviews

Lengthy feedback rounds slow down content operations. Kontent.ai speeds up collaboration and makes it easier to adhere to brand and compliance requirements with automated content reviews.

• AI automatically reviews content based on defined guidelines
• Suggestions can be instantly incorporated or discarded

Creating a culture of collaboration

While Kontent.ai does provide a set of features that enable teams to work together more smoothly, it also boosts efficiency in another way: by fostering a culture of collaboration across teams. By creating a single platform for content operations, Kontent.ai creates a hub where healthcare content organizations can work together to unify their processes and deliver high-impact content.

Instead of working in silos (or even completely separate platforms), different teams and departments can create, share, and re-use content in Kontent.ai—while keeping content accurate, governed, and compliant. This is true even for organizations who don’t (or can’t) run all their content operations from a single platform: Kontent.ai is designed to be fully flexible and open, making it easy to integrate with existing tools and workflows. 

Where complexity isn’t a barrier to collaboration

Healthcare content organizations operate in a complex environment. The key to managing that complexity is thoughtful, successful collaboration. Kontent.ai empowers teams to deal with the complex nature of their content operations with confidence and efficiency. 

Ready to learn more? Read our blog about the top content challenges healthcare organizations face. 

Want to see how it works in practice? Get in touch with us today to see the Kontent.ai platform in action.