What authoring features regulated industries should look for in their CMS

In regulated industries like healthcare, insurance, and financial services, content creation carries higher stakes, as it goes beyond delivering information to ensuring accuracy and consistency. Mistakes can lead to serious consequences, from compliance violations to reputational damage.

Kontent.ai is designed to address these challenges, offering a powerful yet user-friendly authoring experience that streamlines workflows and reduces the risk of errors. With features like live preview, content locking, version history, easy scheduling, and a modular approach to content, Kontent.ai empower teams to create, manage, and publish content with confidence. Before we explore the features, let’s learn more about those content challenges.

The content challenges regulated industries face

Industries like healthcare, insurance, and financial services operate under intense regulatory scrutiny. A single error in content can lead to compliance issues, legal challenges, or even harm to customers.

• Healthcare providers must ensure patient information and communications comply with regulations like HIPAA and GDPR, protecting sensitive personal data. 
• Insurance companies need to keep policy documents up-to-date and error-free, ensuring that customers have access to the latest terms and conditions. 
• Financial services firms face ongoing regulatory changes and must ensure that all financial reports, disclosures, and marketing materials adhere to current rules. 

These industries also deal with time-sensitive content, such as open enrollment periods or seasonal campaigns, which require precise scheduling. Without the right tools, managing these demands can be time-consuming and prone to errors.

Creating a better authoring experience with Kontent.ai

Kontent.ai helps teams provide a better authoring experience—one that saves time, ensures accuracy, and delivers consistent, high-quality content. Let’s dive into how Kontent.ai’s features make this possible.

Edit content in context with live preview

Content teams often face the disconnect between writing content in a CMS and seeing how it will actually look once published. Switching between editing and previewing slows down workflows and increases the risk of errors.

Live preview in Kontent.ai allows content editors to see their changes instantly as they edit—no need to guess how the final content will appear. Whether you’re creating content for a website, mobile app, or PDF, live preview ensures your content is always formatted and ready to go.

In regulated industries, live preview allows compliance teams to review content in its final context, ensuring that legal disclaimers, policy wording, and other essential elements are properly displayed before anything goes live. 

Check out what one of our product managers has to share. The live preview is available in Web Spotlight, with general access coming soon.

We’re excited to provide our customers with the ability to update content and see their changes in real time—without having to switch between editing and preview modes. Live preview helps ensure consistency, speed up content creation, and reduce errors across channels.

Martin Malenovsky

Senior Product Manager, Kontent.ai

Save time with a modular approach to content

In industries that require high levels of accuracy, consistency is key. The same text—such as legal notices, product descriptions, or compliance statements—often needs to appear in multiple places. Updating this content manually across different channels is not only time-consuming but also increases the risk of inconsistencies.

A modular approach to content makes it easy to reuse content. By breaking content into reusable components—like paragraphs, images, or disclaimers—teams can ensure consistent messaging across various channels. When a change is needed, they only need to update the original block, and the changes are automatically applied everywhere it’s used.

For example, a financial services company can create a standardized compliance statement once and reuse it across multiple documents and platforms, saving time and minimizing the risk of outdated or non-compliant information.

Track changes with version history and content locking

Collaboration is essential for content creation, but without proper safeguards, it can lead to errors or conflicting edits. In regulated industries, it’s important to know who made what changes and when, maintaining an audit trail.

Kontent.ai’s version history feature provides a detailed record of every edit, showing who made changes, when they were made, and what was updated. Combined with content locking, which prevents overlapping edits, teams can collaborate safely and efficiently. If a mistake is made or an older version needs to be restored, it’s just a click away. 

This level of transparency and control is invaluable for industries like healthcare and insurance, where documentation must be accurate and traceable.

Keep content timely and relevant with easy scheduling

Timing is everything in regulated industries. Whether you’re publishing seasonal updates, time-sensitive financial reports, or enrollment announcements, it’s critical to ensure that content goes live at the right time—and is removed when it’s no longer relevant.

With intuitive scheduling and unscheduling options in Kontent.ai, teams can plan content releases in advance or make last-minute adjustments without hassle. Teams have full control over when content is published and unpublished, which reduces the risk of outdated information staying live.

For example, an insurance company can schedule open enrollment reminders or a healthcare provider can plan seasonal health tips, ensuring the right content goes live at the right time. This automation saves time and helps avoid errors.

A smarter way to manage content in regulated industries

In industries where accuracy, consistency, and compliance are non-negotiable, a modern authoring experience matters. Kontent.ai’s authoring tools like live preview, version history, content locking, scheduling options, and a modular approach to content provide what content teams need to:

• Work more efficiently by reducing risk of errors and streamlining collaboration.
• Maintain consistency across channels with reusable content blocks.
• Ensure compliance by maintaining a clear record of content changes and approvals.
• Deliver timely, accurate information with automated scheduling.

These features empower teams to focus on what matters most—creating high-quality, compliant content that serves their customers’ needs. Want to see how Kontent.ai can improve your authoring experience? Schedule a demo with one of our experts.