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Petal

Intralox.

Rearchitecting an enterprise website onto a modern platform.

Intralox moved their main website from a legacy content management system to a modern platform that lets them expand their digital offerings to customers while responding faster to internal business requests. They adopted a microservice-based architecture that separates their website features into different components, allowing them to make changes without impacting other parts of the website and freeing them to connect with external services as needed.  They then combined Kontent by Kentico with Gatsby to generate static web pages that load faster, improve their SEO rankings, and deliver a more customer-focused experience.

Challenges

  • Legacy CMS made website updates difficult
  • Existing content contained formatting that could conflict with the design of the new website
  • Website architecture restricted the ability to connect with external systems
  • SEO was impacted by slow page loads and the lack of the HTTPS protocol

Solutions

  • Components that can be updated without impacting other areas
  • Content is managed separately from the presentation
  • Gatsby plug-in retrieves content from the CMS and generates static web pages
  • Localized variants of each page are generated to reach Intralox’s global audience

Results

  • Faster page loads as static pages are delivered by their CDN
  • Faster updates to the website as there’s less risk of breaking interconnected parts
  • “Future-proofed” website to enable redesigns or connecting with other services later on
  • Improved SEO through faster page loads and the use of the HTTPS protocol

Founded in 1971, Intralox is one of the world’s leading producers of conveyor belts and conveyance technologies, with hundreds of belt and equipment solutions and over 1,500 active patents. For many years, their main website served as primarily an informational resource. However, recent initiatives have driven the Intralox team to increase their emphasis on connecting with customers through their digital channels. To accomplish this, their website needed to be re-platformed to a modern technology stack that offers better flexibility to connect with other solutions and the ability to respond to business demands much faster than their previous solution.

Limited by a legacy content management system

The Intralox team was limited by a legacy content management system that prevented them from delivering the digital experiences they wanted. This system had been sufficient for their needs when it was implemented over a decade ago, but it lacked the flexibility required to build a modern digital experience. Making changes to the website was difficult and time-consuming as many components were interconnected. This required significant testing to ensure nothing got broken whenever changes were made. It was also difficult to integrate with external systems, as their monolithic architecture wasn’t built with extensibility in mind.

Additionally, the Intralox team wanted the freedom to redesign a new experience sometime in the future. Unfortunately, their content was full of formatting and workarounds that had been implemented through the years in order to make it display properly within their existing website. This meant there was no guarantee that this content would display properly within a different design. Before they could consider redesigning the website, they would need to migrate their content into a system that was free of formatting and could deliver it into any look and feel.

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Our website has shifted from being a series of pages into a full-blown digital product. This is where Kontent and Gatsby have really been important. Without that combination, we wouldn’t be able to think about customer experiences the way we have, we wouldn’t be as nimble, and it would be much harder to really improve customer outcomes.

David Newman, Website Content Specialist, Intralox

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