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The Postgraduate Medical Council of Victoria.

Redefining Online Recruiting for Doctors and Nurses Throughout Victoria, Australia.

The Victorian health system needed to modernize its recruitment system, which matches doctors and nurses to available positions in hospitals across the entire state of Victoria, Australia. The Postgraduate Medical Council of Victoria, the organization that administers the service, selected UserCentric to transform their online recruiting experience for candidates and hospital administrators, while increasing business agility and reducing the risk of process violations.


by UserCentric

Challenges

  • Business users needed to configure the recruiting experience for discrete personas
  • No personalization for candidates, hospital administrators, and unauthenticated visitors
  • Lacking flexibility to manage recruiting processes, which vary significantly by role type 

Solutions

  • Content management owned by business users, not developers
  • Personalized experience for end users based on their profile 
  • High content reuse with front-end views that adapt content to user and context 

Results

  • 50% faster recruitment processing to fill positions more efficiently 
  • Faster development velocity due to adaptive front-end views applied to reusable content items 
  • Smoother recruitment of candidates for 348 positions in 142 hospitals and health services

The Postgraduate Medical Council of Victoria, Australia (PMCV) is the primary representative body for healthcare professionals in the state. PMCV administers the state’s healthcare Match system, which places doctors, nurses and medical radiations staff into hospital roles via a preferencing and ranking algorithm. To ensure quality care for all patients in a timely manner, open positions for doctors or nurses must be filled with qualified candidates, with a rigorous vetting and approval process that is unique to each role type. With almost 150 participating hospitals spread across the state, this requires a highly effective and efficient recruitment and placement solution.

The challenge of matching roles to candidates

The process to recruit and match doctors and nurses to open positions varies significantly depending on the role.  Differences include requirements around documentation, background checks, professional references, methods of payments, and the application process itself. The client needed a way to easily configure and update content, process steps, and system rules (such as the number of hospitals a candidate could add to their shortlist) for each job role. This meant business users needed fine-grained control over every job type, with the ability to change details and processes in real time. No off the shelf solution existed, and traditional approaches required technical resources to configure and manage the system.

Much-needed control over the entire process

The Postgraduate Medical Council of Victoria (PMCV) turned to UserCentric to devise a solution that gives their administrators control over the entire recruiting experience, with the goal of accelerating the process of matching qualified candidates to open positions. UserCentric chose Kontent by Kentico because of the freedom it gives their developers to tailor an experience for the PMCV team and simplify the process for job candidates and hospital administrators. 

The resulting solution allows PMCV administrators to manage the entire recruiting process within a single dashboard. Content models make it easy to manage job descriptions and apply configuration variables that drive contextually-relevant experiences for each user. These models changed the way the PMCV team thinks about their content – moving from a traditional page-centric mindset to an approach that adapts each content item based on context and user persona.  

Traditional approaches required technical resources to configure and manage the system
Traditional approaches required technical resources to configure and manage the system

Development velocity was increased as well, as the UserCentric team was able to apply the same front-end views to multiple content items based on where each user is in the application process. A staging environment allows administrators to preview all content items and processes prior to publishing any changes, reducing the risk of inadvertent compliance violations.

More efficient recruitment for 142 hospitals

The recruiting of health professionals in Victoria has never been more efficient. A small number of business administrators can now maintain a large number of complex processes, driving the end-to-end experience for every new job. The time taken for candidates and administrators on processing has improved by 50% with qualified candidates being successfully placed in positions across the state’s 142 participating hospitals and health services. Perhaps most importantly, the citizens of Victoria, Australia can rest easy knowing their state’s health system will remain fully staffed and ready to serve patients for the foreseeable future.

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This exciting project showcases the full power of Content as a Service. We built a complex, enterprise grade web application with fully configurable business workflows, with all business logic managed through the Kontent front end (and not in the code base). This is truly “Experience as a Service” and creates a personalized experience for every user.

Kristian Tasevski, Director of Technology, User Centric

usercentric

Implemented by

UserCentric
Premium Partner

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