Get your copyMust-have SEO ebook for marketers with 27 actionable tips


Delivering location-specific content and services to residents throughout Europe

YIT needed to create a customer portal to provide relevant content to over 10,000 residents living in their housing facilities located throughout Europe. Their development team implemented Kontent by Kentico to deliver news articles specific to a user’s location and interests while also creating a new revenue stream by matching service providers to potential customers in their area.


  • Build a new portal that connects residents of their housing facilities to relevant information and local service providers.
  • Deliver content to 10,000 residents with granular targeting at the city or district level.
  • Enable dozens of non-technical property managers to create articles specific to their communities.


  • Targeted content delivered to users based on their housing location and specific interests
  • Intuitive authoring experience that enables property owners to create content as needed for their housing facilities
  • Clean, structured content that integrates seamlessly with services supporting other aspects of the YIT business


  • Targets content to over 10,000 residents
  • Accelerated development due to delivery APIs that integrate seamlessly into existing microservice architecture
  • Improved experience for residents, driving increased adoption and higher potential to utilize additional services


YIT is the largest construction company in Finland, with operations in 11 countries throughout Europe. The company specializes in building apartment buildings and office spaces, with over 1,000 housing complexes in their portfolio. To offer a great experience to their customers, they needed a way to distribute relevant news articles and offer services such as apartment cleaning, car sharing, and food delivery to more than 10,000 residents living in their housing communities.

The Challenge

The YIT team knew they had the technical expertise to deliver this customer portal, but also realized their existing content management solution would impose development challenges due to years of customizations that limited its flexibility. The team had also adopted a microservices approach in recent years, transforming the majority of their systems into separate services that would provide key functionality for this project. Any content management solution they chose would need to integrate seamlessly with these existing services.

Additionally, with 10,000 registered users living in housing facilities across Europe, YIT needed a way to target specific audiences for localized content and services. This solution would need to be easy to use, as content would come from a variety of sources including non-technical property managers who share information specific to their facilities.

YIT targets relevant content to over 10,000 residents living in their facilities throughout Europe.
  • Targeted content to 10,000 residents

  • Rapid integration & development

  • Relevant articles increase adoption

The Solution

YIT chose Kontent for the development and delivery of content for this portal. The solution enables dozens of non-technical property managers to publish articles and announcements specific to their housing complex. The team replicated their geographic footprint within Kontent’s taxonomy model so that content can be distributed based on entire cities and districts, with the possibility of targeting specific apartments in the future.

The Kontent APIs fit seamlessly into YIT’s existing ecosystem of microservices, allowing for rapid integration and development of new content into the portal. This approach allows new articles to display alongside older information being pulled from their legacy content repository, without degrading the end-user experience.


It’s now easy for residents in YIT communities to stay informed about local activities and announcements related to their apartments. The YIT team has a portal they can expand to facilities throughout Europe and a new business model that connects hundreds of local service providers to over 10,000 potential customers. As they roll this portal out to additional locations and open it up to more service providers, it will no doubt serve as an attractive differentiator for potential customers and ultimately provide additional revenue to the business.