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Why content always wins: A candid panel discussion

Date: Oct 08, 2025

In this candid discussion, four marketing leaders share insights on how to make content your true growth engine. Discover actionable strategies, real challenges, and practical solutions, including:

  1. What makes content foundational to business success
  2. Building content-led growth systems that deliver results
  3. Adapting to and embracing AI and AI agents in your content strategy
  4. Generative engine optimization and how to show up in AI overviews
  5. Proving ROI on content investments

Get inspired by the advice and stories they bring to the table.

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Speakers

Monica Raszyk

Role: Senior Director of Product Marketing at Kontent.ai

Christina Mann Harutyunyan

Role: Growth and Marketing Executive at CMDigital.io

Nica Latto

Role: Content Strategist and Mentor

Sam Kellett

Role: Head of Marketing

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