Content type

A content type is a managed, reusable structure for creating and delivering content relating to a specific purpose. A content type can incorporate other content types, allowing modularity. For example, a speaker bio may be a simple content type, which can be included within other content types such as an event description or a listing of speakers. Some elements within a content type will be required, while other elements are optional. Through the use of optional elements, content types can support variants that change what elements are presented within content items. 

Related terms

Content model

A content model provides a blueprint of different content components or parts that can be used in different ways.

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