Delivery channel

The delivery channel refers to the environment where the audience or consumer of the content will discover and access it. Audiences, as the ultimate end-users of content, will rely on services, platforms, or devices to access content, which could be a web browser, a mobile app, a kiosk, or a speaker, among other options. There can also be intermediate delivery channels, such as systems that access the content through an API, and transform the content further before it is ultimately delivered to audiences. Key questions involve which channels to deliver content, and what formats to use.  

Related terms

Customer journey

Customer journeys are simple stories about how customers move from their current situation toward a future situation.

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