Editorial calendar (or content calendar)

An editorial calendar is a planning tool that provides a representation of content that is in process and is scheduled. Editorial calendars can show status of content items in process, who has action, what topics or campaigns they relate to. Editorial calendars may include post-publication tasks, such as promotion of content on social media, or optimization-related tasks.

Related terms


Optimization refers to methods to improve the utilization of published content items. 

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