Governance provides standards for the creation and management of content. Governance includes decision authority relating to digital content, and roles and responsibilities with an enterprise concerning content, such as who is responsible for quality control, approvals, and can authorize changes, as well as which systems will be used. Governance therefore is important to the design of workflows. Governance facilitates content creation and management, by setting rules and guidelines for making decisions about how handle content, such as when old content should be deleted or revised. Governance can cover rules, regulations, and norms to be followed, which in some cases can be automated to improve operational efficiency.

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