Kontent.ai

Manage

sports

content

Make the digital experience something to cheer for with content that drives action, engagement, and revenue. Manage omnichannel sports content from one CMS.

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Customer highlight: England Hockey

England Hockey uses Kontent.ai to run 8 distinct sites for each of their separate administrative regions. Each site has a distinct look and feel, with separate content editors. And all sites run from a single Kontent.ai project, sharing configurations and content models, which saves significant time and IT overhead. SEO improvements, enabled by Kontent.ai, have increased organic traffic by 300%.

Read the customer story
Team meeting

Power a fan-centric organization with omnichannel content

Fans are changing the ways they engage with their favorite teams. They expect content available on all their devices, at all times. Kontent.ai helps organizations meet the changing expectations of their audiences and provide unforgettable sporting experiences.

Give fans what they want

Power omnichannel experiences with a headless content management system and help fans cheer on their team wherever they are. Reach a global audience with localization built into Kontent.ai.

Empower marketers to create great content

Put your best writers in charge of creating engaging content. Kontent.ai helps teams focus on the content, not the presentation, making it easy to engage fans with the latest news, events, promotions, and more.

Support multiple organizations from a single CMS

Create content for multiple teams, regions, or divisions all within a single platform. Kontent.ai lets organizations create boundaries for content and teams, while sharing content models and configurations, supporting complex content operations.

Build with a modern tech stack

Give your developers the freedom to create with the best tools available. As an API-first CMS, Kontent.ai works with whatever tech stack you want to use—and can easily support any changes in the future.

MTM built two new sites for us. England Hockey, to service the delivery of the sport in England and those that play hockey, and Great Britain Hockey to service our international team fan base. Through working as a partnership, we were able to combine their technical and design knowledge with our customer knowledge to produce two sites that are immediately fit for purpose.

Sally Mapley

Player Pathway Manager, England Hockey

Tackling content challenges 

for sports organizations

Kontent.ai helps sports organizations:

  • Increase fan engagement with relevant, timely, omnichannel content
  • Drive sales with simplified ticket purchasing and headless commerce for merchandise
  • Deliver one-of-a-kind sporting experiences supported by a modern tech stack
  • Govern content operations at local, regional, national and global levels from a single platform
  • Reduce IT costs and overhead while increasing time-to-market

Fan expectations continue to evolve, and organizations need to have the right platform in place to put out content that’s a homerun with their audience. As a headless CMS, Kontent.ai gives sports organizations the power and adaptability to keep fans engaged.

The best way to work with your content

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Start your journey. We’ll show sports organizations a better way to work with content.