Enhance SEO for websites
32 minutes
Developer / ManagerRelevant keywords, descriptive URLs, well-structured content, optimized images, and more. These are just some of the things you can focus on to optimize your website’s position in search engine results.In the following lessons, you’ll look at the best practices and approaches you can adopt to refine your content and web app for SEO.
Use sitemaps to improve SEO and accessibility
- 15 minutes
When coming to your website, search engines first check whether you provide a sitemap. If you do, they primarily index the pages you list in the sitemap file.Sitemaps are particularly important for large websites with hundreds of pages because search engines might not index some recently created pages.
Personalize content experience for your visitors
- 4 minutes
Content personalization services come in all shapes and sizes. You might know them under terms such as API-first marketing automation, customer experience management, or digital experience platform. They give you a toolbox for creating a personalized digital experience by recommending the right content to the right customers.
Make your user experience perfect with A/B testing
- 9 minutes
Whatever content you have, it’s important to determine what works with your audience. Whether you want your customers to buy your products or take any other action, you want to tweak your content so that it leads your audience to your goal. A/B testing, also called split testing, is the way to find the path to perfection.
Manage SEO in JavaScript applications
- 4 minutes
When developing any single-page application or a website that uses JavaScript to fetch content from APIs, you need to think carefully about search engine optimization.