Relevant keywords, descriptive URLs, well-structured content, optimized images, and more. These are just some of the things you can focus on to optimize your website’s position in search engine results.In the following lessons, you’ll look at the best practices and approaches you can adopt to refine your content and web app for SEO.
When coming to your website, search engines first check whether you provide a sitemap. If you do, they primarily index the pages you list in the sitemap file.Sitemaps are particularly important for large websites with hundreds of pages because search engines might not index some recently created pages.
Content personalization services come in all shapes and sizes. You might know them under terms such as API-first marketing automation, customer experience management, or digital experience platform. They give you a toolbox for creating a personalized digital experience by recommending the right content to the right customers.
Whatever content you have, it’s important to determine what works with your audience. Whether you want your customers to buy your products or take any other action, you want to tweak your content so that it leads your audience to your goal. A/B testing, also called split testing, is the way to find the path to perfection.